These four 2020 wine trends are more click bait than anything else
The Wine Curmudgeon is constantly on the alert for wine foolishness and silliness, since those things usually mean someone is after your money. So when several experts posted their 2020 wine trends, my hooey meter went into overdrive.
Hence, four 2020 wine trends you don’t have to worry about:
• Cannabis-infused wine. Yes, legal weed is still it its infancy and it may yet prove to be the next big thing. But so far, it has been a disaster. How big a disaster? Just ask Constellation Brands, which dumped more than two dozen wine brands this spring to focus on cannabis. Along the way, the company has invested at least US$4 billion in Canadian weed producer Canopy, and Canopy has yet to turn a profit.
• Pop-up wine bars. Apparently, the experts didn’t consider liquor laws or the three-tier system, which would make this almost impossible in most of the U.S.
• Piquette. Lots and lots of websites and experts ask sommeliers about the hippest trends, since they figure sommeliers are hipper than the rest of us. Thus, piquette. This isn’t exactly wine, but is fizzy and has low alcohol, which do seem to be legitimate trends. The catch? Piquette is made by just a handful of small producers on the East Coast, which means that no one will be able to buy it unless they visit a bar or restaurant which has a very hip sommelier.
• Organic wine. This was going to be huge when I started writing about wine 20-some years ago, and it still shows up regularly on trends lists. But organic wine has never caught on in the U.S, and shows no signs of catching on now. Organic wine, organically-made wine, and biodynamic wine have a tiny part of the U.S. wine market, probably in the single digits.