Tag Archives: paper bottles

Winebits 656: Paper bottles, Argentine wine, “athletic beer”

paper bottlesThis week’s wine news: Johnnie Walker scotch will use paper bottles, plus political tensions in Mendoza threaten Argentine wine, and get ready for “athletic beer”

Paper bottles: Johnnie Walker scotch and its multi-national owner Diageo are doing something wine claims isn’t economical – paper bottles. Reuters reports that, starting early next year, the whisky will be available in containers made from wood pulp that meets food grade standards and is fully recyclable. In other words, we’re stuck with $7 wine in glass bottles with some kind of cork, but a $23 bottle of Johnnie Walker Red can come in a milk carton? In addition, paper bottles for Lipton tea and Pepsi are also expected to launch next year. Is it any wonder I worry about the future of the wine business?

Argentine wine woes? Argentina, which always seem to be on the brink of political turmoil, is facing threats of secession from Mendoza, its world famous wine region. The Financial Times reports that “Mendoexit” became a possibility after Argentina defaulted on its international debt for the ninth time and the central government blocked the $1.2bn Portezuelo del Viento dam, billed by local media as the “development project of the century.” So far, secession doesn’t seem likely – it’s technically illegal – but the political upset can’t make it easier for Argentine producers to do business.

Is that like low-carb pizza? The Wine Curmudgeon offers the following, the beginning of a news release for Athletic Brewing, with a minimum of comment: “Lululemon, Spartan, Peloton, Kashi, Beyond Meat …brands not on the radar of American consumers 15 to 20 years ago. Fueling their rise to prominence — Americans’ increasing interest in living healthy, being mindful, getting active, and seeking balance. One of the last industries to understand and truly attack the trend is the beer industry, and one American craft brewer, Athletic Brewing, has changed that and unlocked an entirely new market in the $116 billion beer industry — the ‘athletic beer’ category.”  Who knew non-alcoholic beer would help me achieve balance in my life?

Winebits 235: Wine packaging

The glass bottle may not be endangered, but more producers are opting for different formats than ever before:

? Paper bottles: The world ?s first paper wine bottle will likely be on British supermarket shelves in the fall, reports the drinks business trade magazine.  GreenBottle, which makes the paper product, is finalizing negotiations with a top UK grocer to sell one or two wines in the new container later this year. The bottle has a plastic coating on the inside of the box, which gives it a 9- to 12-month shelf life. GreenBottle founder Martin Myerscough says he has seen ?huge interest ? from retailers in Australia, California and France, and plans to expand outside of Britain in 2013.

? Airline wine: Increasingly, those single-portion bottles served on airlines are made of plastic, says BeverageDaily.com. Cost-conscious U.S airlines are driving demand for the bottles, which are made from lighter, cheaper PET ? an oil-based plastic called polyethylene terephthalate. PET bottles not only cost less, but are 100 percent recyclable and easier to dispose of in a cramped airplane galley.

? Box wine growth: It ?s impressive, reports Shanken News Daily. Two of the biggest brands, Black Box and Bota Box, sold almost 4 million cases between them in 2011. And, though overall sales for boxed wine are still only 2 percent of the U.S. market, it ?s growing rapidly ? 27 percent in the 52 weeks through mid-March. What makes this even more impressive is that many retailers don ?t like to sell box wine, since it doesn ?t fit easily on their shelves, which are designed for bottles. That ?s why, in so many stores, the box wine is off in a corner.