This week’s wine news: California betting on organic wine, plus three-tier lawsuits and an English critic signs off on New York wine
• Make it organic: Organic wine has never been especially popular in the U.S., with a market share in the low single digits. But several producers see its growth as part of premiumization, as consumers pay more for better quality wine. “I think it’s going in the right direction. It’s just not happening as quickly as we like,” says one winemaker. “I think it’s inevitable.” Perhaps. But until consumers see a difference between organic wine and conventional wine – the way they do with tomatoes – inevitable doesn’t necessarily mean anything.
• Join the lawsuits: Want to participate in the upcoming Tennessee three-tier case that will be heard by the Supreme Court? Then you can contribute to a Go Fund Me campaign to pay for an amicus brief asking the court to overturn the Tennessee law. The campaign, sponsored by a retailer trade group and WineFreedom.org, which works for three-tier reform, was near its $25,000 goal at the beginning of the week. Meanwhile, the trade group for the country’s distributors and wholesalers filed an amicus brief asking the court to uphold the law because three-tier is vital to the safety of the republic.
• Drink Local: Andrew Jefford, writing in Decanter, has been to New York’s Finger Lakes and found it worth drinking: “We are as far from Red Cat” as possible, referring to the legendary cheap, sweet white wine that fueled New York’s wine business for decades. That Jefford, one of Britain’s leading wine writers, likes what he found in the Fingers Lakes speaks volumes about how far Drink Local has come.