1 Wine Dude Joe Roberts and his new book, the “Wine Tasters Guide”
Joe Roberts of 1 Wine Dude was of the first wine bloggers, and remains among the best-known and most successful. And why not? As he told me last week when we recorded the podcast, “If a wine doesn’t give you pleasure, what’s the point of drinking it, regardless of what I think about the wine?”
Joe’s goal? To make wine fun again by tasting it, and without the foolishness that passes for so much wine writing today. Joe is passionate about the failings of post-modern wine writing, and especially that we spend too much money on wine we may not like because we are too intimidated by the process.
We talked about how the book works, why Joe wrote it (given that he didn’t think the world needed another wine book), and how many times one checks the Amazon best-sellers page to see one’s book’s ranking. Click here to download or stream the podcast, which is about 15 minutes long and takes up 5 megabytes. Quality is good to very good (save for a few seconds at the beginning).
This week’s wine news: 1 Wine Dude’s Joe Roberts takes on premiumization, plus the grape glut worsens and the Wine Advocate is sold
• “Impending hangover?” Joe Roberts, who writes the 1 Dude Blog, doesn’t mince words: “It seems that, in focusing on selling higher and higher priced wine to a dwindling set of older consumers, the U.S. wine business has painted [itself] into a corner. …” I asked Joe about the piece, which rips the wine business as few others have, and he pointed out he has been warning the wine business about its follies for as long as I have. Maybe we can beat this premiumization thing after all.
• “A steep decline?” California’s grape glut continues to get, well, gluttier. The Napa Valley Register, the industry’s hometown newspaper, reports that “2019 has been a year where it’s tough to sell grapes and bulk wine.” In fact, even Napa Valley cabernet sauvignon – the epicenter of premiumization – has plummeted in price. Quality cabernet, says one broker, has been selling for one-quarter to one-third the price of past years. This almost certainly points to lower wine California wine prices – if not in the next six to eight months, then by the end of next year.
• So much for that strategy: In 2012, Robert Parker sold the Wine Advocate to a group of Singapore inventors. The goal, the company said at the time, was to expand the reach of perhaps the most influential magazine in the history of wine to China. So the news that France’s Michelin Guide has bought the 60 percent that it didn’t buy in 2017 probably speaks to the end of the strategy. The story in the link is mostly a puff piece that really doesn’t explain what’s going on, but there’s a sense that Michelin’s need to expand its food and wine review business trumped whatever plans an independent Advocate had or could afford.