Tag Archives: nutrition facts

Are we making progress in adding ingredient labels to wine?

ingredient labels

Why does rum have an nutrition facts label, but not wine?

Some small steps are being taken to let wine drinkers know what’s in their wine

The wine industry, terrified that we’ll balk at paying high prices for wine made with ingredients that aren’t grapes, has fought long and hard to prevent wine from carrying ingredient and nutritional labels. Even today, when almost everything else in the grocery store must have those labels, wine is exempt.

But there may progress in letting us know whether our wine is made with industrial adhesives:

Vinepair reports that another small California winery, Donkey & Goat, has added ingredient labels to its wine. It joins a list that includes heavyweights Bonny Doon and Ridge, but which is still not nearly long enough.

• Two studies found that the best-selling categories over the past four years in the beleaguered grocery store business were fresh foods, more often meat and produce, that were “antibiotic free, no growth hormones and free of pesticides or fertilizers.” And how do we know this? Because those products say so on the label.

• The NPD Group, perhaps the leading food consultancy in the country, says about half of U.S. adults are trying eat less sugar and that we check ingredient labels for sugar more often than ever. And what is the leading wine style trend these days? Sweet red wine, which is made with added sugar. But no one knows, since there aren’t ingredient labels.

More about ingredient labels and wine:
• Nutritional labels for booze
• Wine falls further behind in nutrition and ingredient labels
• Wine, ingredient labels, and what’s next

Consumers want transparency in what they eat and drink, so why not wine?

Food marketing instituteThe Food Marketing Institute, which gets paid to help sell food, says consumers want to know what’s in what they eat and drink

Dear Wine Business:

We’ve had our disagreements over the years about ingredient and nutrition labels, which I think are crucial for wine’s success in the 21st century. You, on the other hand, don’t seem interested, claiming that it’s too much trouble to fit a label on a wine bottle or that listing ingredients would just confuse consumers.

Both are excuses, and not reasons. That’s because I’m not the only who feels this way. The Food Marketing Institute, whose job is to help food companies market their products, says everything you need to know — but don’t want to acknowledge — in its 2017 report:

U.S. grocery shoppers want more than just information; they desire transparency that engages them, offering assurances of food safety, the pursuit of health and wellness, the appetite for discovery and a closer connection to food.

Wine’s popularity is facing pressure from all over – the decline in Baby Boomer consumption, which brought us where we are today; the indifference of younger consumers, whose tastes run to cider, craft beer, and artisan spirits; the financial pressures facing Millennials, who may not be able to afford to buy wine the way their parents and grandparents did; legal pot; and the neo-Prohibitionists, who insist that drinking is as deadly as smoking cigarettes.

Ingredient and nutrition labels would go a long way toward addressing those concerns, as well as to meet the challenges in the Food Marketing Institute’s report. Not adding labels makes it look like wine has something to hide, which the cynical among us think is what’s really going on. Answer me this: If the additives are legal, be they Mega Purple, a grape juice concentrate used to make wine darker, or food grade gelatin, used to clarify wine, what’s the problem with listing them? Or calories? Or whether wood chips or oak barrels were used?

We both want the same thing – a healthy and thriving wine business that helps Americans enjoy wine. Your approach is short-sighted and ignores the long-term, which is what I’m worried about. Who wants to write a wine blog about the joys of wine when fewer and fewer of us are drinking it?

Your pal,
The Wine Curmudgeon

Nutritional labels for booze

nutritional labelsOnce again, wine falls behind when it comes to nutritional labels

The nutritional label pictured here is for Bulleit Rye, and should be on bottles this summer (click to make it bigger). Is it perfect? No, since it doesn’t list all the ingredients.

But is it still better than almost anything the wine business has done or wants to do? Of course. Because the wine business still doesn’t think consumers want to know this stuff, still thinks it’s not possible to do on a wine bottle, and still thinks consumers act like it’s 1955.

But Diageo, the company that owns Bulleit, knows better. Understand three reasons why this label matters:

• A shot of Bulleit (which is a very nice rye and fairly priced) has 110 calories – about the same as a light beer. Anyone who doesn’t think that matters to consumers hasn’t spent any time in a grocery store watching people read canned soup labels.

• Notice the lines about where the rye was distilled and bottled. This addresses the controversy (and lawsuits) surrounding craft spirits and how they are made. Diageo is practicing transparency, something the wine business is terrified of doing. Call it MegaPurple paranoia.

• “Made using a 95% rye mash,” though confusing if you don’t know spirits, means the Bulleit has almost twice as much rye as required by law. Legally, it can contain as little as 51 percent rye; the rest would be barley, corn, or other grains. The wine equivalent would be listing how much pinot noir is actually in a bottle of pinot noir. Too many producers meet the 75 percent legal requirement, and flesh the wine out with syrah, grenache, petite sirah, or our old friend MegaPurple without telling us what’s in the other 25 percent.

Finally, my contact at Diageo went out of her way to help me with this post, even locating the Bulleit label in proof. I usually don’t get that kind of cooperation from Big Wine when I write about this subject. I don’t wonder why.

More about nutrition and ingredient labels:
Wine and GMO labeling
Update: Nutrition labels and what the wine business doesn’t understand
Nutrition labels coming to wine — finally

Wine, ingredient labels, and what’s next

Wine ingredient labels

“I not, I not, I not want ingredient labels.”

More news last week that the food business is embracing ingredient transparency, and this included grocery stores — hardly the most progressive part of the food business. So why is wine still so adamant in opposing wine ingredient labels?

Panera, the high-end sandwich chain, said it would eliminate a variety of artificial preservatives, flavors and colors, as well as different kinds of sweeteners, reported the New York Times. This followed news that Nestle, which has been on the wrong side of many of these discussions, would eliminate artificial flavorings and colors from Butterfinger, Baby Ruth, and Nesquik. Meanwhile, Simon Unwins, former chief marketing officer for British mega-grocer Tesco, said it was time for his business “to be seen as leading the fight for less processed foods, on behalf of their customers.” And the woman at the deli counter at my local Kroger spent a couple of minutes telling me how the chain was eliminating fillers in its private label sandwich meat.

Said an expert quoted in the Times story: “To me, this has gone way beyond anything that could even be remotely considered a fad and become a powerful trend.”

Unless, of course, you’re in the wine business. Then you hold your breath, stomp your feet, and pound the table, shouting, “No, no, no, no!” when you do take a breath.

Which doesn’t accomplish much. As the expert noted, ingredient transparency is here to stay, whether the wine business wants it or not. Over the next couple of years, Big Wine will add ingredients and nutrition facts to its wine, thanks to the new voluntary program, and reap the benefits. And, as the rest of the wine business holds out for reasons that no one who isn’t in the wine business understands, consumers will start to wonder if wine has something to hide. The industry squeezed through the arsenic scare, but only because the people doing the scaring were so dodgy. What happens when the next scare comes from a consumer watchdog like the Center for Science in the Public Interest or the federal Centers for Disease Control, hardly well disposed toward wine? Or even the FDA?

Good luck squeezing through then.

One final note: It is possible, despite industry protestations to the contrary, to include nutrition facts on a wine bottle without the world coming to an end. This link shows how Toad Hollow did it on its Risque sparkling wine, which needed nutritional information because it was less than seven percent alcohol. Amazing how easy that was, isn’t it?