This edition of Ask the WC: What happened to the Mulderbosch rose? Plus, why are there so many older vintages on store shelves and what’s going on with Big Wine?
Because the customers always have questions, and the Wine Curmudgeon has answers in this irregular feature. You can Ask the Wine Curmudgeon a wine-related question by clicking here.
Hey Wine Curmudgeon:
Did you know the Mulderbosch rose, one of your well-reviewed $10 roses, went away a year or so ago? It doesn’t seem to be coming back anytime soon. Do you have any information? I’m sure many of your followers would like to know also. Thanks.
Where’s the Mulderbosch?
The past couple of years have not been kind to Mulderbosch — the South African winery was sold and it lost its U.S. importer. Plus, says Bob Guinn, the vice president of sales for the winery’s new owner, “the brand had been ‘footballed around’ for the past few years so we have spent the majority of this year cleaning up older inventory and pricing.” But there is good news: There is a new importer, and there are still distributors in 47 states. So we should be seeing the wine return to store shelves sooner rather than later.
Dear Wine Curmudgeon:
I’m seeing a lot of old vintages for wine that costs $10 and $15 on store shelves, some as old as 10 years. They can’t be any good, can they?
Oddly, I’m seeing more of that, too, even in supermarkets where they tend to pay more attention to inventory rotation. The standard rule is two years for white wine and three years for reds. That means nothing much older than the 2015 or 2016 vintages for white wine and nothing much older than 2014 or 2015 for reds. The exception, of course, is for wine made to age, but most wines aren’t. In addition, we may be seeing more older wines as wine sales remain flat and more older wine remain unsold and stays on shelves.
Why is Big Wine dumping all its cheap wine brands? I even heard a rumor Yellow Tail was for sale.
Call me curious
Yellow Tail may well be for sale, as Big Wine seems to be trying to be less about wine and more about legal weed, craft beer, and spirits. A couple of weeks ago, a second-tier whisky brand sold for $266 million. That makes it more valuable than most of the cheap wine brands Constellation sold to E&J Gallo in its fire sale this spring. Says Rob McMillan of Silicon Valley Bank, one of the smartest people in the wine business: “The overall growth rate in spirits is better than wine today, so even a second-tier whisky brand is more valuable. We are losing the young customer because of a bogus negative cumulative health messaging, like the ‘One bottle of wine is the same as smoking 10 cigarettes’ and because young consumers are more frugal.”
More Ask the Wine Curmudgeon:
• Ask the WC 20: White Bordeaux, crossing state lines, lower alcohol
• Ask the WC 19: Supermarket wine, plastic wine bottles, corked wine
• Ask the WC 18: Sweet red wine, varietal character, wine fraud