“We can pay off our student loans or we can buy wine. What do you think we’re going to do?”
One reason I hired Churro as the blog’s new associate editor was his perspective – he isn’t a Baby Boomer, and brings a younger, more fresh approach to the blog. Which is the topic of this podcast: Why Millennials aren’t as interested in wine as their parents and grandparents. Our conversation included:
• Wine prices, and that wine is too expensive for many younger consumers.
• How to make wine easier by using wine apps like Vivino.
• Wine’s competition from craft beer and cocktails. As Churro noted, “they’re doing some amazing things with craft beer these days.” And, by omission, not so amazing things with wine.
• That it’s OK to sniff and swirl and spit, as long as you don’t make a production out of it.
Click here to download or stream the podcast, which is about 12 minutes long and takes up about 4 megabytes. Quality is very good to excellent.
And for the doubters in the audience: I’ve interviewed a dog before — Wishbone, the 1990s PBS TV star. In addition, dog whisperer Amanda Smith lent her much appreciated support.