Tag Archives: local wine

Winebits 610: Local wine, wine writing, wine taxes

local wineThis week’s wine news: Local wine and the chambourcin grape get a video shout out from the Winestream Media. Plus, tips about sounding less snotty when you write and wine taxes in Ireland – which aren’t pretty.

Bring on the chambourcin: Madeline Puckette at Wine Folly offers a refreshing perspective on hybird grapes like chambourcin, complete with video: “So, instead of poo-pooing that so-called ‘foxy’ bottle of Marquette or Chambourcin, maybe give it a whirl. It might actually be good!” The point, of course, is not whether the grapes are good or bad, according to some critic’s perspective, but whether the winemaker can turn the grapes into a quality bottle of wine. Which, as I have tasted many times over the years, can be done. And it’s worth noting that I’ve had crummy bottles of wine made with so-called real grapes like cabernet sauvignon and chardonnay.

Better wine writing: One of the Wine Curmudgeon’s crusades over the blog’s history is making wine writing easier to understand – less winespeak and more English, if nothing else. This post from Lifehacker’s Meghan Moravcik Walbert isn’t about wine writing specifically, but her suggestions apply: “[F]ancy words that make you sound like an ass are all around you. And it’s time you know so you can stop using them.” Written as only a cranky ex-newspaper employee would write, and oh so true. Her list of banned words includes “curate,” which makes me cringe, and “synergy,” which she reminds us “isn’t a real thing.”

Very high taxes: The Irish pay some of the highest taxes on wine in the world – 54 percent of a standard €9 bottle of wine is tax. That works out to about US$3.50 a bottle on a $6 bottle of wine, a staggering sum – and one the neo-Prohibitionists would no doubt gladly agree to. Interestingly, despite the tax burden, the Irish drink about twice as much per capita as we do in the states. And our tax burden is just one-quarter to one-third of the Irish, depending on where you live,

Photo: “drinking wine” by “Boots McKenzie” is licensed under CC BY-NC-ND 2.0 

New study: We’ll happily pay a premium for wine when it comes to Drink Local

drink localHigher prices imply better quality for consumers who drink Drink Local

Don’t worry that local and regional wine tends to cost more than comparable national brands, which is something that has been hurting Drink Local’s growth. That’s because a 2019 study has found that consumers are happy to pay more for local wine, beer, and the like.

“We have not studied whether local wine and beer is now on a par with local food in terms of consumer acceptance,” says Ashok Lalwani, PhD, one of the report’s co-authors and an associate professor of marketing at Indiana University’s Kelley School of Business. “But, based on our results, I would speculate that consumers would be more likely to infer higher quality from higher priced wine and beer that is locally produced, but not as much for wine and beer that is positioned globally or not locally produced.”

This is huge news for Drink Local. First, it has always lagged behind local food in acceptance, the idea that it’s worth buying just because it’s local. Second, that consumers perceive a quality difference between local wine and Big Wine may be even more important, since Drink Local has been fighting the quality battle for as long as it has been around.

In fact, says Lalwani, the study results hint that consumers are less likely to associate price with quality for national brands, and are more likely to buy cheaper products since they all seem the same regardless of price. But the reverse seems to be true for local wine; that is, consumers equate higher price with better quality.

Again, an amazing development given all that Drink Local has had to overcome in the past couple of decades. It’s also not clear what’s driving this change in attitude. Lalwani says the study didn’t look at age or other demographics, but my guess is that the explanation lies in younger consumers and their distrust of multi-national brands and their preference for local.

Finally, the study quotes several multi-national marketing executives, none in the alcohol business, who sort of see this local thing, but are baffled by it: The “executives considered local or global communities in their pricing decisions, [but] none knew when such strategies were effective or why.”

Who knew those of us who believe in Drink Local knew more than lots of people with MBAs?

Photo courtesy of skeeze via Pixabay using a Creative Commons license

Winebits 609: Winery values, rose, Indiana wine

winery valuesThis week’s wine news: Have winery values, once seemingly exempt from the laws economics, started to decline? Plus, rose as a lifestyle and Indiana’s Oliver winery.

Declining values? Have California winery values, which seemed to be exempt from the laws of economics, started to decline? Silicon Valley Bank’s Rob McMillan thinks so, citing the changing economics around the wine business. “The short answer to the headline question for today is there are still plenty of buyers but overall they are being a little more selective, and your winery and vineyard are probably not worth more than they were last year,” he writes. “Without going into details on a long topic, we are presently oversupplied on grapes and bulk wine from most regions, and the upside to higher sales is for today more limited than the past. …” If McMillan is correct, and he usually is, then the situation is markedly different from almost anything in the past three decades. Napa Valley land prices, for example, didn’t lose value during the recession, even though the rest of the country saw land prices drop by double digits. There’s a lot of math and financial-speak in the post, but the sense is that we’re in a world no one expected to see.

Rose as a way of life: Who knew that rose instilled a wine culture in the U.S.? That’s the gist of this Forbes blog post, which otherwise seems like a plug for rose from the French region of Provence. Which is not surprising, since the Provence rose trade group has one of wine world’s best marketing programs. It’s a also a plug for high-end rose, including one that costs $190 a bottle. Its producer describes it as “gastronomic rose” — no doubt to differentiate it from the $10 plonk the rest of us drink.

Only in Indiana: Regional wine scores another victory with the Mainstream Media in this feature about Indiana’s Oliver Winery, “the largest winery in the Midwest, it’s perhaps the largest winery east of the Mississippi – or, at least one of the largest – and it’s the 44th largest winery in the United States.” The Wine Curmudgeon is always happy to see regional wine in the news, showing once again how far ahead of the curve we were with Drink Local Wine.

Photo: “vineyards” by mal.entropy is licensed under CC BY-NC-SA 2.0 

Winebits 598: RNDC distributor merger, local wine, red vs. white

RNDCThis week’s wine news: The country’s second biggest distributor, RNDC, is going to merge with the fourth biggest, plus Italians stick up for local wine and red wine drinkers are much cooler than white wine drinkers

RNDC tries again: RNDC, the country’s second biggest distributor, will merge with No. 4 Young’s Market. This comes in the wake of RNDC’s failed merger with No. 3 Breakthru Beverage in the spring, which the federal government said would violate anti-trust law. The story in this link calls the merger “a distribution joint venture,” but read it all the way through and it says Young’s will become a division of RNDC. Which sounds like a merger, but I’m not the one RNDC executives have to convince. That would be the Justice Department. Regular visitors here know how I feel about this stuff; it’s a great deal for the distributors, allowing them to cut costs and increase margins, and not so good for the wine drinker and too many wineries that aren’t Big Wine. But it’s all part of the thrill and excitement of the three-tier system.

Local wine means local wine: Farm house bed and breakfasts in the Italian region of Lombardy must serve only local wine to their guests, reports the The Local, an Italian news site. “Under a new amendment to the regional law. … the more than 1,600 agriturismi– farms offering tourist accommodation in Lombardy will have to prioritize local specialties. They will be limited to getting 20 percent of their products from outside the region, and none of their fish or wine (though wines from vineyards directly adjoining Lombard soil are considered acceptable).” The story doesn’t explain why the law was passed – no doubt it was caused by a particularly Italian dispute.

Red vs. white: Red wine drinkers are much cooler than white wine drinkers, according to a recent poll. “Nearly half of red-wine drinkers considered themselves ‘wine aficionados’ compared to 31 percent of white-wine drinkers. And red-wine drinkers also showed they knew slightly more about wine in a series of follow-up questions compared to white-wine lovers.”And who took this poll? None other than Coravin, the $250 wine opener whose target audience, not surprisingly, is expensive red wine drinkers. This is yet another example of someone paying for a study to get certain results, something I have written about many times before. And, to her credit, the woman who wrote the story in this link mostly did just that.

Dear Onion: Local wine is not shitty

local wine

No, Onion, your post was not worthy of Jonathan Swift.

Your post making fun of local wine is lame — and using “shitty” because you can’t think of anything funny to say is even lamer

Dear Onion:

The Wine Curmudgeon has long respected satire (Jonathan Swift! And Mark Twain! And Mel Brooks!) and has even written some. So it is with much regret that I write you regarding this week’s post about local wine, which was not funny, not satire, and not true.

In fact, your post was so lame that I am using the word “shitty” in my post, something I have not done in almost 15 years of writing the blog. When you are a good writer, you don’t need to use “shitty” in an attempt to make something funny. It’s funny because you are a good writer.

And whoever wrote “Shitty Region Of Country Figures It Might As Well Give Producing Wine A Shot” is not a good writer. Or even a decent one. It was bad writing at its worst, making fun of something without being clever, witty, or entertaining. (For the proper use of “shitty,” see the 1971 version of “Shaft.”)

Consider this line from your post. It’s as old and tired as any wine humor, the equivalent of the worst “Take my wife, please… joke: “We have all this space that’s just sitting here. How hard could winemaking possibly be? And it’s not like most people can tell the difference between good and bad stuff.”

As I once wrote on the blog discussing this very topic, most people who make fun of wine think it’s stupid to begin with, so there is no need to be funny. Your post is an excellent example of this. Someone there, no doubt needing to make a deadline, said, “Let’s make fun of wine in the middle of the country!” Someone else, no doubt knowing the need to make a deadline, said, “Cool!”

Perhaps most depressing is that wine needs satire. As regular readers here know, I am always ready to make fun of the wine business. But this didn’t do that. There is excellent wine, as good as in France or Spain or Italy or California, in several of the states you mention. I know this because I am the co-founder and past president of a group called Drink Local Wine; in other words, I have actually tasted the stuff you brush off because wine is stupid to begin with, so wine in Texas or Michigan must be even more stupid.

Hence, I will make you the same offer I have made the mainstream media – when you venture into areas you know nothing about, check with me first. I am passionate about good writing, and always happy to help.

Yours in wine humor,

The Wine Curmudgeon

Winebits 586: Regional wine, attack of the nutria, and wine and history

regional wine

“Wine grapes? They sound tasty.”

This week’s wine news: Regional wine hits the mainstream again, plus the nutria may invade wine country, and wine’s role in the beginning of civilization

Wine regions: One of the most important changes in wine has been the acceptance of local, which showed up again recently on a mainstream website called Culture CheatSheet. It lists 15 of what it calls “underrated” wine regions, and none of them are in California. But they are in New Mexico, Utah, and Iowa. “Many emerging wine countries have fewer crowds than Napa and more character than your average vacation spot,” it notes, and who am I to argue? If someone had told me, all those years ago, that our work with Drink Local would lead to this, I would have scoffed.

Watch out for the nutria: Years ago, when I was a young newspaperman in south Louisiana, someone wanted to make a science fiction movie, “The attack of the nutria.” Turns out the guy’s idea could turn into a horror story for some in California’s wine country. The nutria, which is a rodent the size of a beaver, has taken up residence in the state’s San Joaquin Valley. And, as you probably have guessed by now, it tears up everything in its path. “Within five years, the state estimates there could be nearly a quarter million nutria chewing up California’s endangered wetlands,” reports the story. The good news is that the valley is nowhere near the state’s leading wine regions. The bad news is the nutria likes to travel. Young nutria are edible, and I have a couple of recopies from my Louisiana days if anyone in California interested.

Wine and history: The author of a new book says wine was the “catalyst of the birth of Western civilization.” John Mahoney, in “Wine: The Source of Civilization,” suggests that at the end of the final Ice Age, humans got their first taste of wine in its crudest, natural form and were so taken with it that they gave up their nomadic lifestyle for farming. Recent analyses of Neolithic pottery dating to 6000 BC found residues of acids consistent with wine made from grapes.

Mini-reviews 116: Maybe New Year’s wine, maybe not

New Year's wineReviews of wines that don’t need their own post, but are worth noting for one reason or another. Look for it on the fourth Friday of each month. This month: Maybe New Year’s wine, maybe not

Mumm Napa Brut Reserve NV ($18, purchased, 12.5%): How the mighty have fallen, and how sad it is to taste. This used to be one of the best affordable California sparklers, with fresh fruit and lots of interest. These days, it’s soft and almost flabby, with gassy bubbles — just one more focus group wine.

Boordy Vineyards Landmark Reserve 2014 ($44, purchased, 12%):  Maryland red blend speaks to terroir and how distinctive regional wine can be when it’s not trying to imitate French or California wine. Soft tannins and a long finish, plus a little spice and ripe, but not sweet black fruit.

Mommessin Beaujolais Nouveau 2018 ($10, purchased, 14%): This French red is better than what has passed for Beaujolais Nouveau over the past decade, with a little more acidity and not nearly as much banana fruit. But it’s still softish and too bubble gummy. Imported by Boisset America

Pine Ridge Chenin Blanc Viognier 2017 ($12, purchased, 13.5%): This California white used to be one of the world’s great cheap wines, combining chenin blanc’s crispness with viognier’s stone fruit. Now, it’s just overpriced plonk, with acidity added to counterbalance all of that residual sugar. It’s awkward, unbalanced, and oh so disappointing.