Tag Archives: local wine

Winebits 610: Local wine, wine writing, wine taxes

local wineThis week’s wine news: Local wine and the chambourcin grape get a video shout out from the Winestream Media. Plus, tips about sounding less snotty when you write and wine taxes in Ireland – which aren’t pretty.

Bring on the chambourcin: Madeline Puckette at Wine Folly offers a refreshing perspective on hybird grapes like chambourcin, complete with video: “So, instead of poo-pooing that so-called ‘foxy’ bottle of Marquette or Chambourcin, maybe give it a whirl. It might actually be good!” The point, of course, is not whether the grapes are good or bad, according to some critic’s perspective, but whether the winemaker can turn the grapes into a quality bottle of wine. Which, as I have tasted many times over the years, can be done. And it’s worth noting that I’ve had crummy bottles of wine made with so-called real grapes like cabernet sauvignon and chardonnay.

Better wine writing: One of the Wine Curmudgeon’s crusades over the blog’s history is making wine writing easier to understand – less winespeak and more English, if nothing else. This post from Lifehacker’s Meghan Moravcik Walbert isn’t about wine writing specifically, but her suggestions apply: “[F]ancy words that make you sound like an ass are all around you. And it’s time you know so you can stop using them.” Written as only a cranky ex-newspaper employee would write, and oh so true. Her list of banned words includes “curate,” which makes me cringe, and “synergy,” which she reminds us “isn’t a real thing.”

Very high taxes: The Irish pay some of the highest taxes on wine in the world – 54 percent of a standard €9 bottle of wine is tax. That works out to about US$3.50 a bottle on a $6 bottle of wine, a staggering sum – and one the neo-Prohibitionists would no doubt gladly agree to. Interestingly, despite the tax burden, the Irish drink about twice as much per capita as we do in the states. And our tax burden is just one-quarter to one-third of the Irish, depending on where you live,

Photo: “drinking wine” by “Boots McKenzie” is licensed under CC BY-NC-ND 2.0 

New study: We’ll happily pay a premium for wine when it comes to Drink Local

drink localHigher prices imply better quality for consumers who drink Drink Local

Don’t worry that local and regional wine tends to cost more than comparable national brands, which is something that has been hurting Drink Local’s growth. That’s because a 2019 study has found that consumers are happy to pay more for local wine, beer, and the like.

“We have not studied whether local wine and beer is now on a par with local food in terms of consumer acceptance,” says Ashok Lalwani, PhD, one of the report’s co-authors and an associate professor of marketing at Indiana University’s Kelley School of Business. “But, based on our results, I would speculate that consumers would be more likely to infer higher quality from higher priced wine and beer that is locally produced, but not as much for wine and beer that is positioned globally or not locally produced.”

This is huge news for Drink Local. First, it has always lagged behind local food in acceptance, the idea that it’s worth buying just because it’s local. Second, that consumers perceive a quality difference between local wine and Big Wine may be even more important, since Drink Local has been fighting the quality battle for as long as it has been around.

In fact, says Lalwani, the study results hint that consumers are less likely to associate price with quality for national brands, and are more likely to buy cheaper products since they all seem the same regardless of price. But the reverse seems to be true for local wine; that is, consumers equate higher price with better quality.

Again, an amazing development given all that Drink Local has had to overcome in the past couple of decades. It’s also not clear what’s driving this change in attitude. Lalwani says the study didn’t look at age or other demographics, but my guess is that the explanation lies in younger consumers and their distrust of multi-national brands and their preference for local.

Finally, the study quotes several multi-national marketing executives, none in the alcohol business, who sort of see this local thing, but are baffled by it: The “executives considered local or global communities in their pricing decisions, [but] none knew when such strategies were effective or why.”

Who knew those of us who believe in Drink Local knew more than lots of people with MBAs?

Photo courtesy of skeeze via Pixabay using a Creative Commons license

Winebits 609: Winery values, rose, Indiana wine

winery valuesThis week’s wine news: Have winery values, once seemingly exempt from the laws economics, started to decline? Plus, rose as a lifestyle and Indiana’s Oliver winery.

Declining values? Have California winery values, which seemed to be exempt from the laws of economics, started to decline? Silicon Valley Bank’s Rob McMillan thinks so, citing the changing economics around the wine business. “The short answer to the headline question for today is there are still plenty of buyers but overall they are being a little more selective, and your winery and vineyard are probably not worth more than they were last year,” he writes. “Without going into details on a long topic, we are presently oversupplied on grapes and bulk wine from most regions, and the upside to higher sales is for today more limited than the past. …” If McMillan is correct, and he usually is, then the situation is markedly different from almost anything in the past three decades. Napa Valley land prices, for example, didn’t lose value during the recession, even though the rest of the country saw land prices drop by double digits. There’s a lot of math and financial-speak in the post, but the sense is that we’re in a world no one expected to see.

Rose as a way of life: Who knew that rose instilled a wine culture in the U.S.? That’s the gist of this Forbes blog post, which otherwise seems like a plug for rose from the French region of Provence. Which is not surprising, since the Provence rose trade group has one of wine world’s best marketing programs. It’s a also a plug for high-end rose, including one that costs $190 a bottle. Its producer describes it as “gastronomic rose” — no doubt to differentiate it from the $10 plonk the rest of us drink.

Only in Indiana: Regional wine scores another victory with the Mainstream Media in this feature about Indiana’s Oliver Winery, “the largest winery in the Midwest, it’s perhaps the largest winery east of the Mississippi – or, at least one of the largest – and it’s the 44th largest winery in the United States.” The Wine Curmudgeon is always happy to see regional wine in the news, showing once again how far ahead of the curve we were with Drink Local Wine.

Photo: “vineyards” by mal.entropy is licensed under CC BY-NC-SA 2.0