Birthday week wine news: Gen X and Millennials have learned to love the blog, plus way more posts than any one Curmudgeon should have to write
• Younger and younger: Almost half of the blog’s visitors between November 2016 and November 2017 were younger than 44, more than a third were 25-44, and only one out of five were Baby Boomers. In other words, the blog has finally become relevant to the next two generations of wine drinkers. I’ve been working on this for several years, and am very glad to see it. Maybe the Gen X and Millennials can save us from the tyranny of scores and winespeak. Plus, the blog is even less male — 53 percent this year, compared to 55 percent last year.
• Almost 3,000 posts: I don’t think about it much, given that writing for publication every day is the norm in the newspaper business, where I started. But that’s a lot of writing, especially since I teach and write 50 or more freelance pieces year. Still, as I have said since 1991, when I got out of the newspaper business: It beats working for a living. No matter how many times I pound the keyboard or scream at the walls when I get stuck, I never have to attend a meeting. Ever.
• Linux still at one percent: There was a brief dustup among Linux geeks last month when a consultancy reported that Linux’s share of the worldwide desktop computer market in September reached almost seven percent. It’s usually one percent, and the consultancy immediately said it had made a mistake but wasn’t quite sure where. I’m here to report that it remained about one percent on the blog, so my statistics are more accurate than a company that gets paid to study these things. No, I don’t know what that means.
This week’s wine news: Millennials and Baby Boomers love the blog, plus way more posts than any one Curmudgeon should have to write
• Younger and younger: The top age group visiting the blog last year was young, 25 to 34, accounting for one-quarter of the site’s visitors. That’s something I’ve been trying to do for years — to get younger so I could spread the gospel to people who haven’t already made up their minds about wine. In fact, the 35 to 44 age group tied the 55-64s for second, at 18 percent each. It also makes the blog far different from the Winestream Media, which still focuses on the Baby Boomers. I’m still too male, 55 to 45 percent, but that can be my project for 2017.
• Almost 2,700 posts: Which, if you think about it, is impressive — the Wine Curmudgeon hunched over the keyboard pounding away since November 2008, taking on the combined might of the wine cyber-ether. About one in five of those posts have been $10 wine reviews, something that surprised me when I looked it up. You’d think I would have written more of them given what I do here. Then again, how many $10 wine reviews does anyone else do?
• Linux at one percent: Those of us who run Linux refuse to believe that it accounts for only one percent of the computer operating systems in use, which is the usual figure given by tech analysts. But this is the second year in a row that one percent of the blog’s visitors used Linux to get here, so maybe the analysts are correct. Apple’s iOS mobile system and Windows were first and second, with about a third each. And the death of the Firefox browser has not been exaggerated, if my figures mean anything. It’s a distant third behind Chrome and Safari (about 40 percent each), barely edging the woeful Internet Explorer. If the best you can do is barely edge Internet Explorer, you’re in trouble.
• Approaching 2,500 posts: Or, 2,423, counting this one. A little less than one-third of those have been wine reviews in eight years, which probably isn’t enough to make Google happy. On the other hand, only two percent have been wine rants, which makes me wonder why I haven’t written more. It’s not like there isn’t enough to rant about, and I probably could have written two percent of the blog with just rants just about the three-tier system.
• Where wine rarely goes: The geographic breadth of blog users never fails to amaze me — 173 countries this year, including four from Nepal. The Nepalese, given that none of the wine I write about can possibly be available there, deserve some sort of prize. Or maybe they appreciate great wine writing? The U.S. is the top country, not surprisingly, but with only 87.3 percent, which means that more than 1 out of every 10 visitors comes from outside the country. And though California is the top state, more than 83 percent of visitors come from the rest of the U.S. That does make me think I’m doing some good, despite any gloom to the contrary over the past year.
• My poor beloved Linux: Perhaps someone with more tech chops can explain why the various metrics track visitors by operating system, which I appreciate but don’t understand. Having said that, just one percent of the visitors came to the blog via Linux, and that’s probably me. Still, that’s three times as many as Windows Phone, which says more than any rant about Microsoft. The top operating system was Windows at 35 percent, but that’s just a couple of points better than the Apple phone. Maybe there’s something to this mobile thing?