Tag Archives: hipsters

Winebits 453: Frose (ouch), wine clubs, Pennsylvania

froseThis week’s news: Rose morphs into frose, wine club calls it quits, and supermarket wine for Pennsylvania

Say it ain’t so: Just when we thought the hipsters were done with frose, someone wants to ruin cheap and delicious rose to make a sweet cocktail with it. This is another example of how people who don’t know anything about wine write about it, since the recipe lists something called “sweet rose.” Which, of course, is not rose but white zinfandel, and if you want to make cocktail with that, all you need is club soda and lemon and lime slices. Also infuriating: The concoction requires three other kinds of booze, which cost about $80. And that $80 would be better spent on 8 or 10 bottles of this. Or this. Or even these.

Saying goodbye: Global Wine, which ran wine clubs for the New York Times and Wall Street Journal and came under scrutiny on the blog, has apparently gone out of business. Wine Industry Insight reports that the company has “decommissioned” itself and that it may have been purchased by a competitor. If so, that may mean a shakeout in third-party wine clubs, which supply the wine and marketing for retailers, magazines and newspapers, and non-profits that offer wine clubs. And that may be part of the consolidation that has had the wine business in a stranglehold over the past couple of years.

Saying hello: A Giant Eagle in suburban Pittsburgh has become the first supermarket in the state to sell wine as part of Pennsylvania’s liquor reform legislation this year. Meanwhile, 200 groceries have applied for a wine license and 81 have been been approved. This comes as especially good news to the Wine Curmudgeon, whose readers in Pennsylvania will no longer have to leave sad comments on the blog that they can’t buy the wine I review at Pennsylvania’s state stores.

The Wine Curmudgeon as hipster: Dude, he likes rose

rose

I totally get the resemblance… hat and beard and even glasses.

The news is official, from not just Deadspin and Details, which are about as hipster as post-modern media get, but from Manhattan sommeliers — and even their more hip Brooklyn brethren: “Dude, we’re drinking rose.” “Bro, you are so right.”

This is so exciting that the Wine Curmudgeon, given his long love and advocacy of rose, is going to grow one of those hipster beards and wear one of those hipster hats. Because, dude, rose is freakin’ awesome. Fist bump here.

On the one hand, I should be thrilled that the hipsters have embraced rose, because anyone embracing rose is a good thing in the fight for quality cheap wine, given that it’s almost impossible to find a $10 pink wine that isn’t worth drinking. Plus, that people who may not know wine, who usually drink craft beer or artisan cocktails made with pickle brine, are now drinking rose is something to be much appreciated.

On the other hand, why is this trend — any wine trend, really — only official if a Manhattan sommelier approves of it? Why can’t it be a trend if a cranky, middle-aged ex-sportswriter who lives in the middle of the country approves of it? And, regardless of the personal insult to me, why isn’t it a trend because rose sales have been spiking upward for a couple of years — without any help from people who work at what the Details article called a Brooklyn “fauxhemian” hangout?

Just chill, dude.

Maybe so. The Wine Curmudgeon has been known to visit Manhattan (Brooklyn, even). So, in the spirit of rose-mance, I will bring rose with me the next time I go, and not the usual Provencal pink the hipsters know. How about South African rose? Or Spanish rose? Or even Texas rose? Because, bro, I want to, like, be totally cool with that.