Joe Roberts: “Some of us have been sounding warnings for almost an entire decade.”
This week’s wine news: 1 Wine Dude’s Joe Roberts takes on premiumization, plus the grape glut worsens and the Wine Advocate is sold
• “Impending hangover?” Joe Roberts, who writes the 1 Dude Blog, doesn’t mince words: “It seems that, in focusing on selling higher and higher priced wine to a dwindling set of older consumers, the U.S. wine business has painted [itself] into a corner. …” I asked Joe about the piece, which rips the wine business as few others have, and he pointed out he has been warning the wine business about its follies for as long as I have. Maybe we can beat this premiumization thing after all.
• “A steep decline?” California’s grape glut continues to get, well, gluttier. The Napa Valley Register, the industry’s hometown newspaper, reports that “2019 has been a year where it’s tough to sell grapes and bulk wine.” In fact, even Napa Valley cabernet sauvignon – the epicenter of premiumization – has plummeted in price. Quality cabernet, says one broker, has been selling for one-quarter to one-third the price of past years. This almost certainly points to lower wine California wine prices – if not in the next six to eight months, then by the end of next year.
• So much for that strategy: In 2012, Robert Parker sold the Wine Advocate to a group of Singapore inventors. The goal, the company said at the time, was to expand the reach of perhaps the most influential magazine in the history of wine to China. So the news that France’s Michelin Guide has bought the 60 percent that it didn’t buy in 2017 probably speaks to the end of the strategy. The story in the link is mostly a puff piece that really doesn’t explain what’s going on, but there’s a sense that Michelin’s need to expand its food and wine review business trumped whatever plans an independent Advocate had or could afford.
This week’s wine news: The perils of blind tasting – even for experts. Plus cash and the three-tier system and too many grapes to harvest
• Whoops! What happens when a high-end sommelier does a blind tasting for an audience? Check it out in the video at the top of this post, part of an advertising campaign on the 750 Daily website. Let’s just say it was not pretty – identifying a 2018 Italian pinot grigio as a high end white Rhone blend. The Wine Curmudgeon, who is one of the worst blind tasters he knows, has much sympathy for the sommelier.
• Follow the money: What happened after the Pennsylvania legislature voted to allow limited supermarket wine sales in 2016? Several legislators who played a key role in the bill’s passage went to Europe, courtesy of “campaign donations.” The story, reported by three Pennsylvania newspapers as part of a year-long investigation, shows just how prevalent cash is in oiling the three-tier system and why reforming it is so difficult. The donations paid for “overseas and cross-country travel, sports tickets, limos, dinners, cuff links and country club memberships. Among the hidden spending, however, the European trip stood out.” Best yet, the trips and money may not have been illegal.
• Too many grapes: What should do California grape growers do when they can’t get a fair price for their grapes? Leave them on the vine to rot. That’s the advice from two University of California viticulture experts. In other words, the predicted California grape glut seems to be underway. Western Farm Press reports that the extension agents say “in this market, the prices offered are likely to be less than the cost of production. Allowing unsold fruit to remain on the vines may seem unthinkable, yet with no income from those blocks, it makes sense. This means not dropping clusters by hand and not running a harvester in the vineyard to get the berries off.”
? The wine grape bubble: That ?s the take from Lew Perdue at Wine Industry Insight, who has seen more than a few crop forecasts in his time. [W]e don ?t know where the grape market is headed because the California wine industry operates on pretty poor advice and a lack of full, complete and unbiased facts. ? He compares the hysteria around this year ?s news to previous shortages that weren ?t necessarily shortages, and finds several similarities. Also, he throws in a good anecdote about the late 1990s Internet bubble.
? Australia ?s never ending grape supply: Remember how the Aussies were working out their grape problems? Not necessarily. ?The report by the Australian Bureau of Agricultural and Resource Economics and Sciences predicts 5 per cent more grapes will be produced next season and another slight increase in the following vintage. ? Which, given that many Australian wineries are selling grapes below cost, and others are going out of business because of low prices, is not the news its industry wants to hear.
? Lakes of European wine: Or so says a report from something called the Independent Investor, which is taking a contrarian position about investing in wine. Like, ?Don ?t. ? It notes the difference between the fine wine market and its hype, as well as putting overall worldwide wine production in perspective: ?The wine lake refers to the continuing supply surplus of wine (supply glut) produced in the European Union. A major contributor to that glut is the Languedoc-Roussillon, which produces over one-third of the grapes grown in France. ?
Want to buy cheap wine that's worth drinking? Tired of getting scammed by high prices? Then click here, fill out the form, and get the Wine Curmudgeon in your mailbox every day.