Tag Archives: Elon Musk

Winebits 671: Wine descriptors, expensive booze, Gallo deal

wine descriptors
“What do you mean, they’re tired of toasty and oak?”

This week’s wine news: Are consumers tired of wine descriptors? Plus, posh tequila and the Gallo-Constellation cheap wine deal nears completion — sort of

What? Cigar box aromas don’t matter? Wine descriptors, those corny, often pretentious adjectives to describe wine, may be becoming less important. The cause? The pandemic, reports Britain’s Wine Intelligence consultancy. Consumers are buying more wine on-line and in supermarkets, so descriptors matter less. That’s because we have less time — or no time at all — to read the back label, where toasty and oaky make their appearance. That’s the good news. The bad news is that the study applies only to the United Kingdom, but we can have hope, yes?

Bring on the rich guys: Is spending $1,450 for bottle of wine not enough for you? Then How about a $250 tequila? That’s Elon Musk’s new product, called — not surprisingly — Tesla Tequila, after his car company. It’s already sold out, of course, since those are the times we live in. My favorite part of the product? The descriptors, of course: “dry fruit and light vanilla nose with a balanced cinnamon pepper finish.” And the bottle is shaped like a lightning bolt, which could present problems if you drink too much at one time.

Gallo-Constellation deal: The end is in sight for the $1.1 billion deal, in which Constellation Brands is selling most of its cheap wine labels to E&J Gallo. Originally, Constellation wanted $3 billion, but that never happened. The two-year sale has had a troubled history, which includes federal government  anti-trust concerns. Constellation expects it to finally end sometime next year. That will allow the company to spend more time on its ber and legal weed businesses.