“The situation isn’t good, but it’s difficult to make a monolithic assessment. The situation depends on where you are, and it can be all across the board.”
Colorado’s Doug Caskey has been one of the leaders in the local wine movement for almost as long as there has been one. He has been the executive director of the Colorado Wine Industry Development Board since 2000, and has served in a variety of roles with the Wine America trade group. As such, he is well-placed to discuss how the pandemic is clobbering regional wine.
Perhaps the biggest problem, Doug said, is that state laws classify wineries as bars. This means they suffer from the same restrictions as places people go to pick up girls and boys and to get drunk. Which, of course, is hardly the case with a winery tasting room. In addition, local wineries depend on events like weddings and concerts to stay in business, which are also limited by pandemic bar restrictions.
Among the topics we discussed:
• The recent spike in coronavirus cases doesn’t bode well for Drink Local, since wineries that have been able to re-open their tasting rooms may not be able to keep them open.
• The pandemic hasn’t been a boon for Drink Local at retail, despite all the glowing sales numbers. Consumers seem to be buying the best known brands instead of trying lesser known regional labels.
• The Trump wine tariff, advertised as a help to Drink Local, has actually been a tremendous hindrance. It has wreaked havoc on the wine supply chain, making it more difficult for local wines to get on store shelves.
• Yurts, as a solution to outdoor winter dining. Yes, yurts.
Click here to download or stream the podcast, which is about 13 minutes long and takes up almost 9 megabytes. Quality is mostly excellent. And yes, I was able to post Doug’s Zoom background.