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Convenience store wine sales 2019

convenience store wine sales

More than half of the country’s convenience stores, like QuikTrip, now sell wine.

Convenience store wine sales in 2019 were flat, but that’s not necessarily bad news for the wine business

Table wine sales in U.S. convenience stores were flat in 2019, which seems like more bad news for the wine business. That’s because sales had increased 20 percent in dollar terms in 2018, the second year in a row that c-store sales outperformed the overall U.S. market.

In this, convenience stores have been one of the bright spots in the wine business over the past couple of years. Younger wine drinkers aren’t as put off by buying wine in a 7-Eleven as their elders are, and it’s more convenient for them, too — Pampers and wine on the way home from work. It also helps that stores have better selection than years past, and not just wine coolers and big boxes of sweet wine.

So Jeff Lenard, the spokesman for the National Association of Convenience Stores, says not to worry.

“I think the percentage of stores selling wine is the more important stat,” he emailed me this week during our annual discussion about the group’s wine survey numbers. “As we have seen with fresh items in stores, it takes time to grow the offer and raise awareness so that customers can expect to find quality wine in a store. And in many cases, it’s a wine offer that is more curated, so that’s even more difficult for stores to add.”

And Lenard may have a point:

• The number of convenience store selling wine increased some six percent in 2019 to more than 52 percent — a number that may be an all-time high. That’s an amazing statistic, given that wine sales in 7-Eleven, RaceTrac, QuikTrip, Speedway, and the like are illegal in many states, including New York and Pennsylvania.

• Wine sales decreased by one-half of one percent per store, which is a letdown from 2018’s robust growth. But it’s in line with overall wine sales in the U.S., so it shouldn’t be too surprising. In addition, says Lenard, it’s not unusual to see per store sales decrease when more stores offer a product.

• The number of stores selling beer and spirits barely grew, by about one percent each. So wine’s store growth is that much more impressive.

• Given how one parses the c-store numbers, as well as the unreliability of U.S. wine sales numbers in general, it’s possible that convenience store wine once again accounted for as much as 2 percent of all the wine sold in the U.S.

Meanwhile, early reports indicate that c-store sales will increase substantially in 2020 because of the pandemic, as stores picked up sales when restaurants and bars were closed.

Photo: “Priceless” by Greenville, SC Daily Photo is licensed under CC0 1.0

More about convenience wine store sales:
Convenience wine store sales 2018
Convenience wine store sales 2017

No need to worry about U.S. wine sales – convenience store wine will save us

Convenience store wine: Table wine sales increased 20 percent in 2018

Table wine sales in U.S. convenience stores increased 20 percent in dollar terms in 2018, the second year in a row that c-store sales outperformed the overall U.S. market. That 20 percent figure could be as much as five times the growth in the overall U.S, wine market.

And no, I don’t understand why, either.

But those are the statistics in the 2018 state of the c-store industry report, published by the National Association of Convenience Stores. Convenience store wine sales in 2018, which include sparkling wine, fortified wine, and wine coolers, totaled $1.66 billion. That’s an amazing number. Take out the wine coolers, which the wine industry numbers may not include, and it’s possible that almost 2 percent of the wine sold in the U.S. last year came from a 7-Eleven, RaceTrac, QuikTrip, Speedway, and the like.

Association spokesman Jeff Lenard says there may be several things going on to account for all of that wine:

• About one percent more convenience stores sold wine in 2018. That total is almost half of the 153,000 U.S. locations.

• “More than anything else,” he says, “the increase in wine sales pairs (pardon the pun) with the increase in food service and more upscale foods that more convenience stores are selling.” In other words, fresh sandwiches and salads, which have become a c-store staple over the past couple of years, lend themselves more to wine sales than Big Gulps and those rubbery, orange-ish hot dogs spinning away in a corner.

• Younger consumers (18-34) are the predominant age group for convenience stores. And those of legal drinking age tend to be less fussy about where they buy wine than Baby Boomers, says Lenard. “Younger consumers are the ones who are least likely to think about a specific channel to purchase wine. They think wine or liquor store. Or dollar store. Or online wine club. Or gas station.”

• Women, who buy most of the wine in the U.S., are slightly more likely to buy gas in the evening, he says. “So can they also pick up wine for dinner then? Absolutely.”

Photo courtesy of Monica E using a Creative Commons license

Go figure: Convenience stores are selling more wine than ever

convenience store wine

Who knew 7-Eleven and its competitors had become wine destinations?

Convenience store wine sales increased five percent last year, more than the overall wine market

Convenience stores are selling more wine than ever – and no, no one quite knows why.

Wine sales in convenience stores increased five percent in dollar terms in 2017, according to the National Association of Convenience Stores. That’s an amazing figure, given that overall wine sales in the U.S. have been mostly flat for the past couple of years.

“If anything, it’s a 10-year overnight success story,” says Jeff Lenard of the convenience store association. “It has taken a sustained effort by retailers to believe in the category to the point where consumers largely expect to be able to find wine – and the kind they want – at convenience stores.”

In this, convenience stores are likely taking wine sales away from supermarkets, but given the convoluted way wine statistics work, no one is quite sure. It’s also worth noting that wine sales grew almost five times as much as bottled water, a convenience store staple (albeit from a small base).

So what’s going on? Why are more of us buying wine at 7-Eleven, QuikTrip, Circle K, and the like:

• Better selection, as Leonard notes. It’s not just private label wine from 7-Eleven, but high-end wines – you can spend $50 for a bottle of Napa’s Stag’s Leap. Thank Big Wine for that. As the the biggest producers buy more companies, they need more retail outlets, so why not convenience stores?

• Younger consumers don’t see convenience stores the same way the Baby Boomers do. We associate convenience stores with Thunderbird and 4-liter boxes of sweet wine, which was about all you could buy there 30 years ago. They grew up with more and better choices.

• One-stop shopping. Says Leonard: “If consumers can go to one place to get gas, food and wine at one stop, that is more attractive than three stops.”