Thought the original cheap wine book tour was amazing? Then just wait for the son of the cheap wine book tour, which mostly coincides with Valentine’s Day. Because anyone can buy their beloved chocolate or one of those teddy bears or even this — but how many people will get a cheap wine book for The Holiday that Must Not Be Named?The schedule:
? 7-9 p.m. on Feb. 10 at Veritas in Dallas — timed to coincide with half-price wine night.
Not in the Dallas area in the next couple of months? Never fear. I’m working on Houston and Austin for March, and you can always order the cheap wine book from me and I’ll autograph it anyway you want — and get it to you by Valentine’s Day.
And what difference does it make that they misspelled my name?
Because it’s the message that matters, and the message comes across loud and clear: “When you start out, all you ?re looking for is taste, if you like it it ?s a good wine, if you don ?t, you don ?t even have to finish drinking it. You can pour it down the sink. ?
The Wine Curmudgeon would never ask his employees to do something he wouldn’t do himself. Since I’m not working over the Thanskgiving weekend, neither will the marketing or shipping departments. Which, of course, are me.
The rest of the retail world may not understand that there are more important things besides making money, but I do. That huge, multi-billion dollar companies are requiring employees to work on Thanksgiving so they can sell an extra video game or pair of blue jeans, and that the employees will work on Thanksgiving without a fuss because too many need the overtime, speaks to what’s wrong with American business. The pursuit of stuff doesn’t benefit anyone.
So buy as many books as you want over Black Friday weekend, secure in the knowledge that they won’t be shipped until Monday. Instead, I will be eating turkey, drinking great wine, devising creative ways to make use of Thanksgiving leftovers, and feeling damned sorry for everyone who isn’t as lucky as I am.
Rebecca Gibb, the Wine-Searcher editor who has won a bunch of big-time wine writing awards, said she was impressed. ” ?I love this book,” she wrote me in an email. “It ?s refreshingly honest with no BS winespeak. Coming from a family which imbibed Lambrusco and Liebfraumilch at Christmas as a treat, the content was right down my alley. A great mythbuster for consumers, and a good reminder to us wine geeks that most people don ?t give a rats about the 1855 classification or flouncy tasting notes.”
Wow. That’s the kind of stuff that makes the even the Wine Curmudgeon less cranky. Maybe there is something to this book writing thing.
It’s here. And, if you do buy the book and like it, fill out one of those review things and let the rest of the world know just how wonderful it is. And, apparently, it is. It peaked at No. 12 among wine books in the first week, and was at No. 96 on Sept. 18 and No. 26 on Sept. 27. It’s also in the Barnes & Noble Nook store. Still waiting on the Apple version, which is taking forever to show up in the Apple store.
The print on demand paperback, which will be sold through Amazon, Barnes & Noble, and traditional retailers, is out and is available at Barnes & Noble and Amazon.
I’ll start selling the paperback version on the website — the new and improved website — around Oct. 15. For those of you who don’t know about the book — and how is that possible? — go here.
The manuscript, complete with some very informative and good-looking graphics by Jynette Neal, went to layout this week. Given the way the process works in the digital age, I should have ebooks by Labor Day weekend and print books shortly after that. The book will be for sale on the blog — $9.95 for ebook, $12.95 for print book, as well as the usual on-line retailers.
More, after the jump, including one of the graphics: