Charles Bieler, right, and his father Philippe. They’re a long way from the pink Cadillac.
Charles Bieler is one of the best rose maker in the world; more importantly, he is one of the reasons the rose boom exists. For which we are all most grateful.
Charles Bieler was between jobs in the late 1990s when his father suggested Charles help sell the family rose in the U.S. Charles took up the challenge, painted a Cadillac pink, and traveled the country to convince retailers and restaurants to sell dry pink wine. As Charles says, that was at a time when everyone thought rose was sweet, and he truly wondered if dry rose had a future in the U.S.
Which, of course, it did. We talk about the rose boom, the pink Cadillac trip, and the challenges facing rose today — with advice on how to find the best cheap pink.
Take heart, everyone who loves cheap wine. Charles & Charles has not only released its new, always excellent, rose, but a white and red as well.
“We try to have fun with the labels, and we want people to have fun drinking our wines, but that doesn’t mean we don’t pay attention when we make them,” says Charles Bieler, who was in Dallas this week to promote the inexpensive Washington state wines he makes with Charles Smith. “We couldn’t be more serious.”
In this, Bieler is as passionate as the labels are unconventional — think 30-something winemakers as urban music superstars. Our discussion covered the costly winemaking techniques not usually used for cheap wine but found in Charles & Charles wines; high alcohol, and why the Charleses don’t like them; the changing face of the wine business and the need to attract new wine drinkers; and that rose is quickly becoming an acceptable wine to drink in a way that I never thought it would be (and for which Bieler didn’t treat me like a cranky old man).
Most importantly, we tasted the wines, which are priced at $13 but can be found for as little as $10 (and all were samples):
? Charles & Charles Rose 2013 (12.6%): This is consistently one of the best roses in the world, fresh and crisp with red fruit, and the 2013 is no exception. The best news is that production almost doubled for this vintage, so there should be plenty of wine to go around.
? Charles & Charles Chardonnay 2012 (13.3%): Bieler emphasized the wine’s French style, but I saw more Washington state, with a touch of oak, rich fruit, and a subtle balance. It’s practically subversive, given what most cheap chardonnays taste like.
? Charles & Charles Post No. 35 2012 (13.6%): This red blend, cabernet sauvignon and syrah, was my favorite of the three. It’s a stunning wine for the price, dark and interesting but with telltale Washington state black fruit and amazing tannins. The catch? The 50,000 cases are almost gone, thanks to a 90-point review in the Wine Spectator. How dare it deprive us of such a wonderful wine.
Finally, consider this irony: We met at a restaurant where there was only one wine on the list that cost less than $30, and most were overpriced and quite ordinary. Maybe I should have mentioned the Charles & Charles to someone there?
The wine world has changed, and for the better. How does the Wine Curmudgeon know this? Three of the best winemakers in the U.S. — all youngish, all talented, and all with top-notch cheap wine — did a media extravaganza in Dallas. That’s not an everyday ocurrence for people who make inexpensive wine, and especially where I am.
Even more impressive? Each, in separate interviews, said that quality cheap wine was the future of the wine business. Talk like that is going to put me out of business. More, after the jump: