Tag Archives: chardonnay

How desperate is Big Beer?

big beerHow desperate is Big Beer to regain its stranglehold on U.S. beer drinkers? So desperate that it’s not enough to mock craft beer; now, even chardonnay is seen as a threat, and that has never been the case in the history of the United States. Beer consumption has outpaced wine since before we were a country.

Nevertheless, Miller Lite came up with this commercial, which says that women should take its product to a chardonnay event. My guess is that wine is seen as a Millennial drink, and someone found a study that said Millennials are forgoing Big Beer for wine. Perhaps one of our visitors with ad agency experience can explain why chardonnay is a target, given that old white guys drink Miller Lite.

For all of my ranting about Big Wine, it has never done anything this stupid. The commercial is below — what were they thinking?

How desperate is Big Beer?

big beerHow desperate is Big Beer to regain its dominance? So desperate that it’s not enough to mock craft beer; now, even chardonnay is seen as a threat, and that has never been the case in the history of the United States. Beer consumption since before we were a country.

Nevertheless, Miller Lite came up with this commercial, which says that women should take its product to a chardonnay event. Perhaps one of our visitors with ad agency experience can explain why chardonnay is a target, given that old white guys drink Miller Lite.

For all of my ranting about Big Wine, it has never done anything this stupid. The commercial is below — what were they thinking?

Mini-reviews 81: Estancia, malbec, Macon, Scarpetta

estanciaReviews of wines that don ?t need their own post, but are worth noting for one reason or another. Look for it on the fourth Friday of each month.

? Estancia Pinot Grigo 2014 ($9, purchased, 13.5%): This California white is another example of the deteriorating state of cheap wine. If you drank it when it was released almost a year ago, it had pleasant apple and tropical fruit and was certainly worth what it cost. Drink it almost a year after release, which I did, and the fruit is gone and what’s left is mostly pithy bitterness — the kind of wine people cite when they say they don’t like wine. Even $9 white wine should last 15 or 18 months.

? Pascual Toso Malbec 2014 ($8, purchased, 14%): This red is a decent enough grocery store Argentine malbec, without too much jammy berry fruit and a little rusticity for balance, though there is way too much fake oak. It’s not bad, but not as good as it could be.

? Louis Jadot M con-Villages 2014 ($10, purchased, 12.5%): This French white is everything the Estancia isn’t, and offers at least $10 worth of chardonnay. Look for green apple, a nicely rich mouth feel, and short if refreshing finish. It should be in most supermarkets in the country, so you have something to buy if all else fails.

? Scarpetta Timido NV ($17, purchased, 12%): This sweetish Italian rose sparkling wine has lots of strawberry and then some more sweetness, just like I remember from the bad old days. You can buy the same quality wine for half the price without any trouble at all.

Mini-reviews 80: Drouhin Beaujolais Nouveau, Planet Oregon, Vistalba, Leese-Fitch

Drouhin Beaujolais NouveauReviews of wines that don ?t need their own post, but are worth noting for one reason or another. Look for it on the final Friday of each month (though it posts today because of the holiday):

?Joseph Drouhin Beaujolais Nouveau 2015 ($8, purchased, 13%): Better than the last couple of vintages of this French red, in which it tastes more like wine than grape juice. But it’s still too soft and too full of that off-banana flavor that marks poorly made Beaujolais Nouveau. One day, perhaps, these wines will again be worth drinking, and I’ll keep trying them to let you know.

?Planet Oregon Pinot Noir 2014 ($20, purchased, 13.4%): There’s nothing really wrong with this Oregon red, other than I expected a bit more than it delivered. Look for lots of red fruit with some earthiness, but it’s light and too simple for $20 — even for pinot noir.

?Vistalba Tomero Torront s 2014 ($14, sample, 13%): This Argentine white is more sauvignon blanc than torrontes, with too much citrus and not enough of the soft white fruit that makes a dry torrontes so enjoyable. Having said that, it’s not unpleasant; it just doesn’t taste like torrontes. Given that, the price is problematical.

?Leese-Fitch Chardonnay 2014 ($12, sample, 13.5%): Solid and dependable grocery store chardonnay from California that follows the same template every year — just enough green apple fruit, fake oak, and heavy-ish mouth feel to taste the way it should, and consistency is a virtue when you’re standing in front of the Great Wall of Wine on your way home from work.

Expensive wine 80: Grgich Hills Chardonnay 2012

grgich hills chardonnayWant a classic example of Napa Valley chardonnay, with the just right amounts of fruit and oak, a proper mouth feel, balanced alcohol, at a fair price, and that speaks to Napa’s terroir? Then you could do much worse than the Grgich.

This is not damning with faint praise; rather, it says much about how wine is often made in that part of California — score driven, price be damned, and that the consumer will buy the Winestream Media tells them to buy. The Grgich, which has been around longer than I have been writing about wine, takes none of that into account. The 2013 Grgich Hills chardonnay ($42, sample, 13.5%) is no exception.

Look for green apple, a little citrus, and even some peach tucked away in the back. The oak is there, of course, but it’s integrated and part of the wine — not a flavor in and unto itself. Perhaps the most important quality is the wine’s acidity, something most California chardonnays don’t worry about. It helps the wine taste fresh and clean despite its richness.

Highly recommended, and the kind of wine to give as a holiday gift, drink at this time of year, and enjoy anytime.

Mini-reviews 76: Four $20 (or so) wines worth buying

white wine reviewsReviews of wines that don ?t need their own post, but are worth noting for one reason or another. Look for it on the final Friday of each month. This month, four whites around $20 that offer value and are well worth drinking:

?Frei Brothers Reserve Chardonnay 2013 ($17, sample, 13.5%): This California white, part of E&J Gallo, shows what Big Wine can do when it pays attention — lush and creamy, but not over the top, with baked apple and lemon fruit. Highly recommended, and the kind of wine you’ll be stunned to be able to buy at the grocery store but delighted none the same.

? Coquerel Family Le Petit Coquerel Sauvignon Blanc 2012 ($22, sample, 13%): One of the best California sauvignon blancs I’ve tasted in a good while — fair price, determined quality, gooseberry, long finish (mineral, lychees) and that wonderful California expression that isn’t done enough anymore. Highly recommended.

?Rodney Strong Charlotte’s Home Sauvignon Blanc ($17, sample, 13.5%): Consistent, well-made, varietally correct California white that always offers value. Look for assorted citrus and tropical flavors, none overdone, and a clean finish.

?Kunde Estate Magnolia Lane Sauvignon Blanc 2014 ($17, sample, 13.8%): Zesty and fresh California white, with notes of grapefruit and lemon rind and a crisp finish. Not overly complex, but lively, and doesn’t disappoint.

Expensive wine 77: Leeuwin Estate Art Series Chardonnay 2012

Leeuwin chardonnayCall it irony or coincidence or whatever, but Australian wines keep showing up in the monthly expensive wine post even though Australian wines are a drag on the market and aren’t famous for being expensive. Bring on the Yellow Tail shiraz, right?

Nevertheless, that producers like Leeuwin are making these kinds of wines points to the quality that has been overlooked in Australia’s troubles over the past decade. The Leeuwin chardonnay ($70, sample, 14%) is top-notch, even for the price, and if it isn’t high-end white Burgundy (chardonnay from the Burgundy region of France), it’s not supposed to be.

Look for rich, delicious apple fruit, as well as what the wine magazines called baked apple aromas, with a little cinnamon and spice mixing with the apple. Also, the wine has a full mouth feel, which you should get at this price. This is a New World chardonnay, a little heavier and with a little more oomph than white Burgundy, but it understands that quality is about more than oomph. In this, it should age well, losing some of the heft and becoming more refined over the next several years.

Drink this chilled with classic chardonnay cream sauce dishes; it’s also the kind of wine to give as a gift for someone who wants to explore high-end chardonnay, and understand that terroir exists in places other than California and France.