Tag Archives: California wine

TV wine ads: John Gielgud makes a quick buck plugging Paul Masson

This early 1980s John Gielgud Paul Masson TV commercial is no “Arthur”

Did John Gielgud see a chance to play off his Oscar-winning role in “Arthur” and make a ton of money for very little work? Because, otherwise, there’s very little that makes sense in this early 1980s commercial for Paul Masson.

It’s not especially funny — ridiculing modern art was tired and old even then. And, as wine marketing guru Paul Tinknell has discussed on the blog, it makes the same mistake most TV wine ads do: It doesn’t focus on those of us who actually drink wine, but tries to make wine something that it isn’t. Most of us drink wine with dinner. Most of us don’t drink wine at art openings; in fact, most of us don’t even go to art openings.

The other oddity here? The wine business’ use of noted Shakespearean actors like Gielgud and James Mason for TV commercials through the mid-1980s. It’s probably an attempt — a very weak attempt — to make ordinary wine seem more high end. All it does, of course, iPauls make it look silly.

Video courtesy of Sean Mc via YouTube

More about TV wine ads:
TV wine ads: Drink Black Tower, invade a foreign country?
Wine business: Watch this beer spot to see how TV wine ads should be done
What was James Mason doing making a Thunderbird TV commercial?

Wine of the week: Our Daily Red 2018

Our Daily RedThe 2018 Our Daily Red is a step up from the last vintage – less rustic and a touch fruitier

Dear Wine Business:

I know it sounds like I do a lot of carping, but I truly do have your best interests at heart. Don’t we both want people to enjoy wine?

Which brings us to an odd red blend from California called Our Daily Red ($9, purchased, 12.5%). It’s a pleasant everyday wine, and one I have enjoyed before. In fact, this vintage is less tart and has a little more dark, almost cherry, fruit than the 2017 did, making it less rustic and more modern. In this, it’s a Friday night wine when you’re ordering takeout pizza and binging Netflix.

So what’s the catch? It’s the back label, which insists the wine is something that it isn’t: “fruit forward and loaded with black fruit.” A Lodi zinfandel is fruit forward and loaded with black fruit, not Our Daily Red.

This sort of untruth through advertising is quite common on wine back labels, which try to convince people to buy the wine based on what the wine business thinks consumers want instead of what’s in the bottle. Some big producers, I’m told, even have marketing companies write the copy.

So what happens when someone opens Our Daily Red expecting it to taste like a post-modern California merlot tarted up with residual sugar? They go, “Ooo, gross,” spit the wine out, and never let wine touch their lips again.

And spitting out is hardly what we want, is it?

So let’s take it easy on the back label hyperbole. All a back label really needs is a simple fruit comparison and maybe a pairing. Shouldn’t it be enough to trust your customer to enjoy a well-made wine?

Your pal,
The Wine Curmudgeon

Expensive wine 124: Beringer Private Reserve Cabernet Sauvignon 2008

Beringer private reserveThe Beringer private reserve cabernet shows off the style that made this kind of wine famous

The wine closet continues to offer surprises – witness the high-powered Beringer private reserve, a Napa red. This was a sample from the long ago recession, when producers were so eager to move product that they even sent pricey bottles to me.

The Beringer private reserve ($115, sample, 14.5%) has aged barely at all in that decade. It’s still a huge wine, with rich and luscious black fruit. I can’t even begin to imagine what it would have tasted like if I had opened it when I got it.

And, though the wine isn’t subtle, it’s not overpowering. The structure is round and supple, and if there aren’t layers of flavor, it’s much more than a one-note wine. There are very relaxed tannins hiding in the back, and all that fruit isn’t especially cloying. Despite the high alcohol, it’s not noticeable until you’ve finished the bottle. So it does need food as big as it is.

In this, it’s an excellent example of the style of Napa cabernet so beloved by critics who give points, retailers who use points to sell wine, and wine drinkers who buy wine according to price and points.

Labor Day wine 2019

Labor Day wine 2019

Fire up the grill and break out the Labor Day 2019 wine

Enjoy Labor Day 2019 with four wines that focus on value and quality

It has been a mild summer in Dallas — lots of rain in June, an unseasonably cool day in July, and no 100 degree days until July 30. Having said that, Labor Day means cooler weather sooner rather than later, so let’s celebrate with Labor Day wine 2019.

These four bottles will get you started, and don’t overlook the blog’s porch wine guidelines:

Bonny Doon Malvasia Bianca 2018 ($18, purchased, 13.5%): This California white is nothing if not interesting, as well as a terrific food wine: Flavors of orange, lime, and then more orange. This means it’s varietally correct, and there is freshness and a very zippy acidity.

Sierra Cantabria Rosado 2018  ($12, purchased, 13%): This Spanish pink, made from tempranillo in the Rioja region, does all it should for the price — a little orangish red fruit, some stoniness on the back, and crisp throughout.
Imported by Fine Estates from Spain

Ludovicus Garnacha 2015 ($12, sample, 14%): It’s amazing that this Spanish red has aged this well, given the grape and the cost. Rich and full, easy tannins, lots of dark fruit (cherry? blackberry?), and surprisingly clean and un-cloying for a garnacha. Needs food — Labor Day barbecue, anyone?. Imported by Ole Wine Imports

La Granja 360 Brut NV ($6, purchased, 11.5%): This Spanish bubbly from Trader Joe’s is pleasant and sweetish, more like Prosecco than Cava. That means  softer fruit (less tart green apple and more red delicious) and a much softer mouth feel. But the bubbles are tight, and you can do a lot worse for $6. Imported by Evaki

Photo: “Picnic-2004-681” by Nashville First Baptist is licensed under CC BY 2.0 

For more about Labor Day wine:
Labor Day wine 2018
Labor Day wine 2017
Labor Day wine 2016

Mini-reviews 124: Freemark Abbey, Bogle rose, Lacrima, Terra Alpina

Freemark AbbeyReviews of wines that don’t need their own post, but are worth noting for one reason or another. Look for it on the fourth Friday of each month

Freemark Abbey Sauvignon Blanc Napa Valley 2018 ($21, sample, 13.7%): Competent, mostly enjoyable California style sauvignon blanc (some grass, some citrus) with richness in the mouth but a surprisingly short finish. Hence, this white wine speaks to how difficult it is to offer value in entry level Napa wine. Because these days, $21 is entry level Napa wine.

Bogle Vineyards Rose 2018 ($10, sample, 13%): Thin, bitter, and slightly sweet California pink wine with almost no redeeming qualities. Rose for people who buy buy rose at the supermarket because someone tells them they should buy rose.

Marotti Campi Rùbico 2018 ($18, purchased, 13%): Intriguing Italian red made with the little known lacrima grape from the Marche wine region, which is best known for white wine. It resembles a quality Beaujolais – lots of red berry fruit, not too much acidity, and just enough heft to be interesting. Price is problematic, since you can buy better wine for less money. Imported by Dionysus Imports

Terra Alpina Pinot Grigo 2018 ($15, sample, 12.5%): Alois Lageder makes some of the best Italian white wine in the world.  This is apparently its second label, but why it would sully its name with this very ordinary and overpriced tonic water pinot grigio is beyond me.

Photo: “When in Italy” by simon.wright is licensed under CC BY-NC-SA 2.0 

Wine of the week: Stephen Vincent Crimson 2016

Stephen Vincent CrimsonThe Stephen Vincent Crimson is an excellent example of that vanishing California breed, a well-made and enjoyable cheap red wine

Call this wine of the week, the Stephen Vincent Crimson, a bit of serendipity – a $12 California red wine that doesn’t taste like it has been tarted up, dumbed down, or manipulated to please a focus group.

The Stephen Vincent Crimson ($12, purchased, 13.9%) is a red field blend (mostly petite sirah this vintage), which means it’s made with whatever grapes are available that year. The 2016 offers ripe cherry aromas and lots of dark berry flavors, but finishes bone dry.

That it was dry was actually surprising, since the fruit was so ripe and because so many sweet reds pass themselves off as dry these days. In fact, I kept swallowing, over and over, figuring that the cotton candy sign of residual sugar would eventually show up in the back of my mouth.

But it never did. And that that’s a sign of how well made the Stephen Vincent Crimson is. In addition, most wines of this style and at this price wouldn’t bother with tannins or acidity. But there are tannins, are soft but noticeable, and the acidity is just below the surface, tempering the fruit.

This is an excellent example of that vanishing California breed, a well-made and enjoyable cheap red wine (and you can even drink it slightly chilled). Pair this with barbecue as summer winds down, or even something a little spicy, like pork chops tandoori. That’s what I did, and it was one of this summer’s great wine dinners.

Expensive wine 123: Long Meadow Ranch Pinot Noir Anderson Valley 2016

The Long Meadow Ranch pinot noir shows California’s Anderson Valley to its best advantage

My friend, the New Orleans wine judge, critic, and radio host Tim McNally, regularly rants about the decline in pinot noir quality and value. Tim would rant less if he tasted the Long Meadow Ranch pinot noir.

The Long Meadow Ranch pinot noir ($40, sample, 13%) is red wine from California’s Anderson Valley, one of the world’s great – if less known – pinot noir regions. The best Anderson Valley pinot noirs are more restrained than many of their New World colleagues, sitting somewhere between France’s Burgundy and Oregon in style. Which is a damn fine place to sit.

The Long Meadow Ranch pinot noir is classic Anderson Valley pinot – earthy with spice and green herbs in the front, almost silky dark berry fruit, elegant tannins (perhaps the most interesting part of the wine), and wonderfully restrained oak. All in all, this is a New World pinot noir that isn’t too big or too overpowering, yet still tastes like the New World and not a lesser Burgundian knockoff.

Highly recommended, and given the price of very ordinary California pinot, a fine value. Drink it with any sort of lamb (crusted with a garlic and herb paste, perhaps?) or a Mediterranean vegetable platter marinated with herbs, garlic, and olive oil.