These four Target California Roots wines don’t do anything to help the cause, and three of them aren’t even worth the $5 they cost
The Wine Curmudgeon wanted to write a glowing, “run out and buy these wines” review. Those of us who care about cheap wine need the good news. But these four Target California Roots wines aren’t much better than the $3 junk I tasted earlier this year – sadly, more marketing hype than wine, and where the back labels are of higher quality than the wine.
For instance, why does $5 wine have a cork? Why do the bottles have a punt (albeit shallow)? Why is the phrase “vinted in the Golden State” on every bottle? Why should I care? Why is not one of the wines labeled sweet, including the moscato, when my mouth felt like cotton candy at the end of the tasting?
The wines were purchased; each cost $5. My Target didn’t have the red blend, the fifth wine. Read and weep:
• California Roots Cabernet Sauvignon 2016 (13.5%): Smells like boysenberry juice, tastes too much like children’s cough syrup, and finishes with that old Big Wine standby, charred chocolate fake oak. It’s not so much that it doesn’t taste like cabernet, but that it’s overpriced at $5.
• California Roots Chardonnay 2016 (13.5%): This smells like chardonnay, with lots of green apples, and I had high hopes I could write something nice. But the wine is so thin – diluted apple juice for babies? – that it had almost no flavor at all, save for a bit of sweetness. I’ve never tasted chardonnay made in the style of cheap, inoffensive pinot grigo.
• California Roots Pinot Grigio 2016 (13.5%): Professional and competent wine, even if it’s not exactly pinot grigio. Think Costco’s Kirkland pinot grigio (pears and tonic water), but with appropriate amounts of sugar to cover up any bitterness and to round out the rough spots.
• California Roots Moscato 2016 (10%): Not quite as sweet as white zinfandel, but that’s the approach. There’s a hint of the characteristic orange aroma of the muscat family, but everything else is sugar. And then a little more sugar just to be on the safe side.