Tag Archives: Boone’s Farm

TV wine ad survey: 1970s Boone’s Farm Wild Mountain

How bad is this TV wine ad for Boone’s Farm? As bad as they come, unfortunately

The one thing that has been sadly consistent during the blog’s historical survey of TV wine ads is their incompetence. Past incompetent, actually, in which the infamous Orson Welles Paul Masson commercial is merely bad.

The latest example? This TV wine ad for Boone’s Farm Wild Mountain “grape wine” from the early 1970s. Those of a certain age will remember Boone’s Farm as the stuff one got drunk on as a teenager; those not of a certain age will be glad they don’t have to remember it.

The Boone’s Farm ad is so awful that it doesn’t require any more analysis. Watch and groan. And then wonder why TV ad quality hasn’t improved all that much between then and today. Right, Roo?

Video courtesy of KTtelClassics via You Tube