Tag Archives: American Wine Society

Cheap wine, regional wine, and the typical wine consumer

Maybe tilting at windmills is beginning to pay off for those of us who want wine to be more than scores and toasty and oaky.

Those of us who tilt at wine’s windmills — scores, snotty wine drinkers and critics, and the Catch-22 that is availability — sometimes wonder if anyone cares.

So when we find out that people do care, even the crankiest of us get big smiles. That was the case at the American Wine Society conference last month, where 500 or so of the 25 percent — the wine drinkers who consume 93 percent of all wine in the U.S. — were on hand for seminars, presentations, and the like. The people I met were open, curious, and interested in new approaches to wine — far from what I expected, given how all that tilting reinforces my natural cynicism.

What happened and what it means, after the jump: Continue reading