Tag Archives: 7-Eleven

Winebits 686: Orson Welles, 7-Eleven, Treasury

orson welles
“”Well, yes, eventually I’ll make a wine commercial that will become infamous.”

This week’s wine news: Orson Welles’ infamous history as a TV wine pitchman, plus Canadian 7-Elevens want to sell wine and turmoil at Big Wine’s Treasury

An anniversary: Blame it on the pandemic, but the blog missed the 40th anniversary of Orson Welles’ infamous Paul Masson wine commercial. Given the WC’s critical eye for the subject, that’s more than surprising. Fortunately, Inside Hook’s Aaron Goldfarb has all the details — including that Welles had done ads for a variety of other booze companies before Masson. The piece is well worth reading, not only for the details of Welles’ behavior, but because, as Goldfarb notes, Welles’ “work with alcohol brands that endures as part of his towering legacy to this day.” And why not? Masson’s sales increased 30 percent during the Welles campaign.

No wine here: A Canadian 7-Eleven wants to sell wine to drink in the store, and its neighbors aren’t happy about it. The CBC reports that neighboring bars and restaurants aren’t happy with the plan, which they fear will cut into their pandemic-bruised sales. Note, too, that “corner store” alcohol sales remain prohibited in the province of Ontario, where the 61 stores are located. This, of course, makes the WC smile — a 7-Eleven in Canada can sell beer and wine to drink in the store, but not to go? And we thought U.S. liquor laws were odd. The company. meanwhile, says the wine and beer service will “complement our fresh food and hot food programs.” So what goes with a plastic wrapped salad?

Treasury woes: Australia’s Treasury Wine Estates, one of the biggest wine companies in the world, may get rid of some its U.S. brands in response to a horrific sales slump thanks to Chinese tariffs. The Aussie business press has been reporting about possible Treasury moves for a couple of weeks as it tries to cope with the Chinese duties. One of the latest plans calls for selling $300 million of U.S. “assets” (though without mentioning band names) and to make more upscale wines in the U.S. ass part of premiumization. Among the company’s California labels are Blossom Hill, Chateau St. Jean, Beringer, and Provenance.

Photo: “03-08-1952_10329A Orson Welles” by IISG is licensed under CC BY-SA 2.0

Winebits 304: Celebrity wine, wine critics, 7-Eleven

? Does celebrity wine sell? It all depends, says a study from a group of Canadian researchers. The Wine Curmudgeon mentions this because he banned celebrity wine news from the blog for just this reason, that the idea of celebrity wine is about the celebrity and not the wine, and that’s more or less what the study says. The Brock University report found that “a more prestigious sport like golf received a higher ‘fit’ level than a sport such as wrestling, which is not commonly associated with the product category of wine.” Also, celebrity endorsement meant less to more knowledgeable wine drinkers than to the less well versed. In other words, celebrity endorsement in wine works about the same way it does in most consumer goods.

? Cranky old men: Kyle Schlachter at Colorado Wine Press has written one of the best put-downs ever of wine writing, wine critics, and the Winestream Media. It’s satire taken to the next level, and though it gets a little insider-ish, it’s still pretty damned funny: “This generation, your generation, that reads these blogs and whatnot, really needs to figure out how to learn about wine. If you don’t listen to experts, how will you ever learn what good wine tastes like?” Sadly, I know people exactly like that, and who still don’t understand that wine is about finding what you like, not what others tell you to like.

? Making it more convenient: 7-Eleven made news a couple of years ago with its version of Two-buck Chuck, Yosemite Road, citing the growing demand for wine from its customers. The company took that one step further last week, announcing that it would sell expensive wines in its stores, including $50 bottles from Napa’s Stag’s Leap. This news is not as shocking as it sounds, given the role of the biggest wine companies in the business today. Stag’s Leap is owned by Ste. Michelle Wine Estates, a one-half billion dollar company, and 7-Eleven will also sell wines from the $3.2 billion Constellation Brands and the $3.4 billion E&J Gallo. An independent producer, worried that its wine in a convenience store would destroy its reputation, wouldn’t sell it there. But the multi-nationals, given a chance to sell lots of wine to a mammoth retailer, have fewer qualms. They just want to move product, and 7-Eleven, if Ste. Michelle wanted it to, could probably sell all of the 130,000 cases Stag’s Leap makes annually.