1. The best wine is wine that you like. If you don’t like it, don’t drink it. Or, as the legendary Josh Wesson says, "Would you eat chocolate ice cream just becaue I told you to, even though you like vanilla better?"
2. Don’t be afraid to try something different.
3. Price is not always an indication of quality. Inexpensive wine can be well-made, just like expensive wine.
4. Wine is supposed to be fun.
5. Wine snobs are not fun.
6. Wine speak is for wine snobs.
7. Wine is not rocket science. Anyone can learn about wine, as long as they’re willing to drink it.
8. Wine and food pairings, no matter how good, are just suggestions. The wine police will not come and arrest you if you drink white wine with beef or red wine with chicken. In fact, red wine and roast chicken are good together.
There is very little good news in the fifth annual Cheap Wine extravaganza, and the prospects for 2008 ?s lineup in January seem quite gloomy. Two wines dropped out this year, not able to maintain quality with their sub-$10 price. In addition, it was not a good year for new inexpensive wine, a development that doesn ?t bode well for the next 12 months.
Increasingly, wineries, producers and marketers seem to be spending their money on packaging and advertising instead of what ?s in the bottle. And as consolidation increases ? the legendary Bonny Doon was sold in 2006, and who knows what will happen to the quality of the wine? ? that ?s a trend that will only continue.
Still, there is some outstanding wine available, worthy of being included in the Cheap Wine Hall of Fame. Wine that qualifies costs $10 or less per bottle, is available in the Dallas-Fort Worth area (which means no Two-buck Chuck or other regional brands), and passes a rigorous tasting process which includes my nagging people until they tell me what they think of it.
The 2007 results:
? New this year: the Jewel Collection, a fancy name for some really smart wine guys, who have figured out how to combine price and quality. Most of their 10 California wines are wonderful values, and the petite sirah is especially good.
? Dropping out: Zenato Pinot Grigio and Texas ?s Ste. Genevieve Chardonnay. The former, which used to offer a lively character, now tastes like too many inexpensive Italian pinot grigios. The latter had a 20 percent price increase in 2006, and doesn ?t provide anywhere near the same value.
? On watch for next year: Bonny Doon ?s Big House Red, White, Pink and Pacific Rim Riesling. Bonny Doon owner Randall Grahm sold these brands as part of a reported $50 million deal. It ?s hard to fault his business acumen, but will the new owners have the same wine skills or interest in quality?
? Wine that could be included in 2008: Altano Douro, a $7 Portuguese red blend. A couple of tasters said to stop waffling and include it, but let ?s wait for this year ?s release first . Also, Beaulieu Vineyard Beauzeaux, a red blend that I expected to dislike on name alone, but which turned out to be quite nice; and Little Penguin merlot, which keeps surprising me with its quality.
? The honorable mention wines, or if they didn ?t cost $15, they ?d be in: The rose, brut and extra dry sparklers from New Mexico ?s Gruet Winery. Also, the $15 zinfandels and the Chateau La Paws red and white blends from California ?s Rosenblum Cellars.
? Inexpensive wines that a lot of people enjoy but that aren ?t in. Australia ?s Yellow Tail, which I have really tried to like; California ?s Rex Goliath, which seems too inconsistent to include; and Barefoot Wine, which falls into much the same category as Rex Goliath.