I exchanged emails with Annette Alvarez-Peters, Costco ?s assistant general merchandise manager for wine, spirits and beer for the U.S. about my post last week — the one that said that several vendors had told me that the only new wines Costco was buying had to retail for less than $15 and score 90 points or better.
Alvarez-Peters was unequivocal. (And, for the record, she only does interviews via email). Alvarez-Peters wrote, ?Costco does not have a policy to only purchase 90 point wines. As mentioned previously, there are times we ?promote ? 90 point wines as a feature endcap or quad (4 pallet positions) to create excitement for the department. ?
On the other hand, four people ?- none of whom work for the same company ?- all told me the same story, practically word for word, that Costco won ?t consider new brands that don ?t score 90 points and cost $15 or less. One represents a variety of major national brands, the second handles well-known national and imported wines, a third represents mostly imported wine, and the fourth does smaller domestic and imported brands. And, since the original post ran, a fifth person, who is reasonably important at a major distributor, told me the same thing.
I also want to make an important distinction between wines Costco currently carries and new wine brands that it may purchase. This is something, from comments I ?ve seen about my original post, that not everyone understands. The 90-point policy, if it exists, doesn ?t mean Costco is pulling out wines that didn ?t score 90 points. It means that it isn ?t going to add new wine brands that don ?t score 90 points or that retail for more than $15.
After the jump, the emails that made up our interview: