The Winestream Media continues to say nice things about regional wine and Drink Local
The irony is not lost on those of us who endured the slings and arrows of the Winestream Media a decade ago when we said Drink Local and the idea of regional wine mattered. Today, mainstream wine publications, on- and off-line, are racing to see who can hype local the most.
So allow me a smile. And I promise not to say I told you so too loudly, or to say it too often. Right, Dave?
This summer, it seemed like everyone from the Guild of Sommeliers to a trade magazine run by the people who do the Wine Spectator have waxed poetic about local wine. Plus, I’ve been told that a major wine website, run by a big-name critic, is doing a huge blowout about regional wine this fall. Plus, these:
• Vinepair’s screaming headline especially pleased my inner cranky newspaperman: “Your Guide to the Finger Lakes, the Most Exciting Wine Region on the East Coast of America.”
• SevenFiftyDaily, an on-line trade magazine, has discovered Texas wine: “Why Cotton Farms in West Texas are becoming vineyards.”
• The Guild of Sommeliers has run one piece and is doing another, both written by the very knowledgeable Jessica Dupuy (full disclosure: she interviewed me for the second story). They look at “emerging American wine regions.”
• The Los Angeles Times found out that Colorado had wine, which surprised the writer given the state’s reputation for craft beer.
Finally, my favorite regional wine story was in Market Watch, a trade magazine owned by the same company as the Spectator and notorious for its parochial, New York-centered view of the world (which I know because I used to write for it). The story looked at Texas wine; that it did speaks volumes about how far we’ve come in convincing people that Drink Local is a legitimate part of the wine business.