Churro, the new member of the Wine Curmudgeon blog, will help the WC extend his cheap wine mantra to younger consumers
Churro, an 11-month-old Chihuahua mix, has joined the blog as an associate editor. He’ll help Wine Curmudgeon Jeff Siegel in his continual quest to convince younger consumers that wine can be cheap and fun.
“Everyone knows that that the wine business doesn’t understand young people,” says Siegel, proprietor of the world-famous Wine Curmudgeon blog. “Now, with a younger voice and palate — as well as a keen sense to help me sniff out new and exciting wines — the blog will appeal even more to young people. Churro and I will be able to show them that wine is a lot more fun than hard seltzer, and not just something for their parents and grandparents.”
Churro, from suburban Dallas, was among the dozen or so applicants for the job, and was easily the most qualified. “He’s really the only one I talked to who thought wine should be fun and not be about winespeak or scores or initials after your name,” says Siegel.
“I can’t tell you what an honor it will be to work with someone who cares about wine as much as the Wine Curmudgeon does,” says Churro. “He wants to help people enjoy wine as much as he enjoys it, and that’s something that’s rare to find in the wine business these days. Mostly they want to sell you overpriced wine and don’t care about much else.”
No word yet on whether Churro will wear a hat. He did say he was excited to use an Asus eee netbook running Lubuntu to write and edit for the blog, since he says Linux as the future of the computing world.