How desperate is Big Beer?

big beerHow desperate is Big Beer to regain its dominance? So desperate that it’s not enough to mock craft beer; now, even chardonnay is seen as a threat, and that has never been the case in the history of the United States. Beer consumption since before we were a country.

Nevertheless, Miller Lite came up with this commercial, which says that women should take its product to a chardonnay event. Perhaps one of our visitors with ad agency experience can explain why chardonnay is a target, given that old white guys drink Miller Lite.

For all of my ranting about Big Wine, it has never done anything this stupid. The commercial is below — what were they thinking?