Is this the greatest TV wine commercial ever?

A small retailer’s TV wine commercial is better than the multi-million dollar efforts that make wine look snotty or  silly — or both

Mr. Bill’s Wine Cellar is a small retailer in Roanoke, Va., hardly the epicenter of wine retail. So why did it run this ad, which can only be described as the greatest TV wine commercial ever?

It does everything that every wine ad from the past 60 years tries to do, but fails at miserably. This has been a regular complaint from those of us who care about wine; the idea that most commercials perpetuate wine’s pretentious image. It’s funny, but it makes its point. It makes fun of wine, but doesn’t lose focus. And it’s about the one thing every wine drinker cares about – buying quality wine at a fair price.

Would that more retailers and producers kept the ad’s tag line in mind this holiday season: “Mr. Bill’s Wine Cellar: Where people shop who don’t want to get robbed.” (Video courtesy of MPA via YouTube.)

3 thoughts on “Is this the greatest TV wine commercial ever?

  • By Alfonso Cevola (@italianwineguy) - Reply

    I still think the out takes on the Orson Welle’s “Paul Masson” commercial are the Holy Grail of wine commercials.. wish someone would redo them for today’s irreverent culture. would probably be a hit – maybe you should tell the Barefoot folks to take a look into that?

  • By Kyle Schlachter - Reply

    That’s pretty good! I think WC needs to run a TV ad…

    • By Wine Curmudgeon - Reply

      You write it.. I can shoot it…It will fit with something I am working on.

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