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The fourth, almost annual, $3 wine challenge

$3 wineYou asked for it, so the Wine Curmudgeon will endure. I’ll drink $3 wine with dinner every night next week to see if ultra-cheap wine matters

Each night next week, I’ll drink a $3 wine with dinner; can they offer quality and value for so little money? I don’t do this to break new enological ground, given how crappy most of the wine was in the first three $3 challenges. But this remains one of the most popular features on the blog, and I regularly get emails asking me to do it again.

So once more unto the breach, dear friends (and I wish I had his sword). Can a wine drinker live on really cheap wine? Or are the ultra-cheap wines just cheap, without any other reason for being?

The details about the first three $3 challenges are here, here, and here. This year, it will be five merlots (all purchased in Dallas):

Two-buck Chuck merlot ($1.99, 12.5%). The Trader Joe’s private label was the first — and remains — the most famous of the very cheap wines. It’s a California appellation from the 2014 vintage, and made for Trader Joe’s by Bronco Wine. The price surprised me; it has been $2.99 for a couple of years.

Three Wishes merlot ($2.99, 12.5%), the Whole Foods private label. It carries an American appellation, which means it’s non-vintage and at least three-quarters of the grapes used to make it were grown anywhere in the U.S. (though most probably came from the Central Valley in California). It’s made by multi-national The Wine Group, which is best known for Cupcake.

Winking Owl merlot ($2.89, 12%) from Aldi (but may be available elsewhere). It’s a California appellation but non-vintage, so 75 percent of the grapes came from California but from different harvests. It’s made by E&J Gallo, the largest wine producer in the world.

Oak Leaf merlot ($2.96, 12.5%), the Walmart private label. Also made by The Wine Group, American, and non-vintage. The price is a penny less than the last time I did this.

Bay Bridge merlot ($2.99, 12.5%), the Kroger private label; sold at Kroger, Fred Meyer, and Kroger-owned banners. It’s American and non-vintage, and the third of these made by The Wine Group.

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One thought on “The fourth, almost annual, $3 wine challenge

  • By Titus - Reply

    I’ve had Winking Owl, although I think not the merlot. I thought it was surprisingly potable.

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