Get ready for the WC’s holiday wine video later this month
We tried another tack on wine videos this week in New York, and everyone seems hopeful that it will do what our first attempt in the spring didn’t do. That is, find a way to make a wine video that people will enjoy watching.
I recorded the video with Michael Sansolo as part of the Private Label Manufacturer’s Association Store Brands USA series; his show is “Shopping with Michael.” Michael asked questions, I answered, and all seemed to go well. I even opened a bottle of sparkling wine on camera with nary a misstep.
The video should go up later this month, and I’ll update this post with the link. Full disclosure: I’m doing some consulting for the private label trade group in its quest to convince U.S. retailers to step up their store brand wine effort. Because, of course, Winking Owl.
As such, I spent a couple of days on the wine beat in New York City:
• Hotel wine prices continue to astound me. How about $56 for a bottle of $8 Chateau Ste. Michelle riesling? That seems a bit much, even for mid-town Manhattan.
• It’s always weird to walk through a New York City supermarket, and especially a well respected one in an upscale area near the UN, and not see wine for sale. But that’s our old pal the three-tier system at work. Wine shops can’t sell potato chips in New York state, and supermarkets can’t sell wine.
• We spent a lot of time talking about wine on the set, even when we weren’t shooting the video (and not to worry – “on the set” is about the only video/film jargon that I know). That’s because, as someone said, “Wine is so confusing.” It was a great joy to open a bottle of $2.99 wine for several people and explain why it cost $2.99 and why it tasted that way. In fact, one reason the PLMA wants to do the wine videos is to help supermarket shoppers who are baffled by the Great Wall of Wine.
• Welcome to the 21st century: A bomb-sniffing dog checks out your luggage when you check into the Hilton near the UN.