Talking about Texas wine to Texas wine consumers for almost a decade at the Kerrville Fall Folk Festival
In 2008, about nine months after I started the blog, I made my first appearance at the Kerrville Fall Folk Festival to talk about Texas wine. I didn’t do it this year; the event was canceled in the wake of Hurricane Harvey.
But in those eight years (I missed 2016 because of a conflict), I’ve seen two things: the growth and maturity of Texas wine, and the increasing enthusiasm for it from the audiences at the wine seminars.
I’ve been hard on Texas wine over the past couple of years, and deservedly so. But that shouldn’t obscure the improvements over the past decade, which have been on display at the wine seminar every Labor Day weekend. The wines are more professional and are made for wine drinkers, and there are fewer of the home-schooled wines made because the winemakers liked them that dominated the industry at the end of the 1990s and the beginning of the 2000s. That’s why there are so many Texas wines on store shelves, another change from 2008. Better quality means more retail outlets.
All of which has been terrific. But the audiences have been even more fun – smart, curious, and eager to embrace Texas wine. All they wanted was quality wine at an affordable price. This always reminded me that there was an audience for local wine, and that it was up to the winemakers to reach that audience. If you don’t make something people want, they don’t have to buy it, no matter what the Winestream Media implies.
We didn’t sell out every year, but we had large crowds most of the time. This included our regulars, people who came to the seminar every year. We had our hecklers, too, including one man who gave the panel moderator, John Bratcher, such a hard time you’d have thought we were discussing something important, like the survival of the republic.
And the best part came when the audience booed the one person every year – and there was always one person – who said Texas wine and local wine didn’t matter.
The other three things I’ll never forget about the festival? The legendary Rod Kennedy, who made the entire thing possible. The music, of course – Cook a chicken! And the traffic police, because you’re not supposed to drive faster than 5 mph, no matter how difficult that is to do.
Image courtesy of the Kerrville Folk Festival, using a Creative Commons license