Chill a Cella: Now we know why more Americans don’t drink wine

Chill a Cella: A cheesy mustache and bad Italian accent do not make for a great TV wine commercial

This 1979 “Chill a Cella” commercial for Cella Lambrusco, a sweet Italian red, makes me wonder how Americans ever embraced wine. Certainly not from this, which is far from funny, annoying, sort of offensive, stereotyping, and particularly poor marketing. I’m going to drink this wine because some guy with a bad Italian accent and cheesy mustache likes it?

Ironically, the U.S. enjoyed a mini-wine boom over the next decade, before consumption bottomed out in 1989. It didn’t reach the 1979 level again for 10 more years. Maybe it was a hangover from all that Cella.

Video courtesy of Bionic Disco via YouTube

More about TV wine commercials:
Is this the greatest TV wine commercial ever?
Watch this beer spot to see how TV wine ads should be done
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