A fellow walked into a wine shop the Wednesday before Thanksgiving and asked if they had any Silver Oak, a big-time Napa wine that leaves wine snobs weak in the knees. Nope, all gone, said the employee. Well, then how about B.R. Cohn (another pricey cab)? Nope, but I do have Andrew Geoffrey, said the employee (yet another $100 Napa cab).
The customer looked askance at her, shook his head no, and walked out. Which led me to wonder: What’s the difference between that customer, whose palate is restricted to not just $100 wines, but specific $100 wines, and the white zinfandel drinker, who won’t touch anything else?
None at all.