Category:Wine trends

Lots more wine on the shelf

Thought you saw a lot of new wines on store shelves this year? You weren ?t seeing things. Wine companies launched 423 brands in 2006, with more expected this year, according to a report from the Nielsen Co.

What ?s the reason for all of these new labels? Cheap grapes, especially in California, said the report, as well as marketers trying to cash in on wine ?s health benefits ? perceived or otherwise. Perhaps the most significant finding is that grocery store wine sales showed strong growth, doubling the increase in liquor store sales.

The study also found that:

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White zinfandel and high-end cabernet

A fellow walked into a wine shop the Wednesday before Thanksgiving and asked if they had any Silver Oak, a big-time Napa wine that leaves wine snobs weak in the knees. Nope, all gone, said the employee. Well, then how about B.R. Cohn (another pricey cab)? Nope, but I do have Andrew Geoffrey, said the employee (yet another $100 Napa cab).

The customer looked askance at her, shook his head no, and walked out. Which led me to wonder: What’s the difference between that customer, whose palate is restricted to not just $100 wines, but specific $100 wines, and the white zinfandel drinker, who won’t touch anything else?

None at all.

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