Argyle Winery’s efforts are not only well-made, but they’re almost always good values. The sparkling wine, at $25, puts many $40 French bottles to shame.
So what do we do with the $45 Nuthouse pinot? It’s certainly a quality wine, with wonderful earthy Burgundian overtones and trademark Oregon fruit. I liked it a lot. But $40? You can buy two nice bottles of $20 wine and you won’t be any worse off.
The problem is twofold: First, pinot noir is pricey because it’s not easy to make well. Save for some French vin ordinaire like Red Bicyclette. Lulu B., and French Rabbit, it’s almost impossible to find a decent bottle for less than $20. Second, wineries charge a lot because they can. Consumers are caught up in pinot’s media hype, which extends far beyond Sideways to the Wine Magazines, and they pay those prices because they think they’re supposed to. High-end pinot drinkers are some of the biggest wine snobs I’ve met.