The La Fiera Montepulciano is Hall of Fame quality $10 wine from one of the world’s best quality and value importers
Premiumization continues its rampage through the wine business. It’s getting more difficult to find wine costing less than $15 that’s worth drinking; I’m writing a longer and more thorough post about the premiumization crisis that will run in the next week or so. Until then, be grateful for wines like the La Fiera Montepulciano, which still offer value and quality for $10.
I’ve tasted the La Fiera Montepulciano ($10, purchased, 13%) twice over the past four months, and it has gotten earthier and more interesting That’s an impressive achievement for any wine, especially for a $10 wine, and especially these days.
That it has done that is a testament to the importer, Winesellers Ltd. in suburban Chicago, whose wines show up a lot on the blog (and who I wrote about recently in a wine business trade magazine). The Sager family, which has owned Winesellers for 40 years, doesn’t follow trends. It searches for value, and would that more importers did that anymore.
The La Fiera is an Italian red made with the montepulciano grape in the Montepulciano d/Abruzzo region. As such, it comes from a less well known region and is made with a less respected grape, which usually means better pricing for consumers.
In this wine, it also means a little earthiness is starting to show, and the wine is a touch heavier and more serious than it was in February. Again, impressive for a $10 label. Look for zippy cherry fruit, balance, and tannins hiding in the background.
Highly recommended, and a candidate for the $10 Hall of Fame. It’s a terrific food wine as well as a reminder what an importer can do who cares about the consumer and not focus groups.
Imported by Winesellers Ltd.