Merry Edwards, one of the leading pinot nor and sauvignon blanc winemakers in the world, doesn ?t sell her wine to retailers. You can buy it in a restaurant (mostly of the fine dining variety), or you can buy it directly from her, though there is a wait to get on her mailing list. Otherwise, you ?re out of luck.
Edwards has been doing this since her first vintage in 1997, and sees it as something completely logical for small wineries like hers, which make less than 10,000 cases a year. When Edwards was in Dallas, we talked about her distribution model (as the guys in suits call it), which is unusual. Most small wineries still want a distributor, who sells their wine to retailers.