This wine premiumization meme is for you, wine business — enjoy
The blog’s wine meme survey has looked at why young people don’t like wine, the three-tier system, and trolling the cyber-ether for people who disagree with you. So how have we missed premiumization?
Until now, that is: The ultimate wine premiumization meme.
Of all wine’s problems — and there are entirely too many to mention — premiumization may be the one that makes me the craziest. Case in point: I got an email the other day touting a $25 gruner veltliner, a white wine from Austria. Check Wine-Searcher, though, and there are dozens of gruners in Austria that cost €4 or €5. How did an everyday wine in Europe become a luxury in the U.S.?
As a friend noted the other day: “We can moan and complain about wine prices all we want, but this is what it comes down to in the end: a $25 bottle of gruner. On sale. Is it any wonder hard seltzer is all the rage?”
So this wine premiumization meme is for you, wine business. Enjoy.
Photo courtesy of OME Gear using a Creative Commons license
Churro, left, and the Wine Curmudgeon want the blog to reach even more young consumers.
Churro, the new member of the Wine Curmudgeon blog, will help the WC extend his cheap wine mantra to younger consumers
Churro, an 11-month-old Chihuahua mix, has joined the blog as an associate editor. He’ll help Wine Curmudgeon Jeff Siegel in his continual quest to convince younger consumers that wine can be cheap and fun.
“Everyone knows that that the wine business doesn’t understand young people,” says Siegel, proprietor of the world-famous Wine Curmudgeon blog. “Now, with a younger voice and palate — as well as a keen sense to help me sniff out new and exciting wines — the blog will appeal even more to young people. Churro and I will be able to show them that wine is a lot more fun than hard seltzer, and not just something for their parents and grandparents.”
Churro, from suburban Dallas, was among the dozen or so applicants for the job, and was easily the most qualified. “He’s really the only one I talked to who thought wine should be fun and not be about winespeak or scores or initials after your name,” says Siegel.
“I can’t tell you what an honor it will be to work with someone who cares about wine as much as the Wine Curmudgeon does,” says Churro. “He wants to help people enjoy wine as much as he enjoys it, and that’s something that’s rare to find in the wine business these days. Mostly they want to sell you overpriced wine and don’t care about much else.”
No word yet on whether Churro will wear a hat. He did say he was excited to use an Asus eee netbook running Lubuntu to write and edit for the blog, since he says Linux as the future of the computing world.
“I don’t smell like wine. I smell like cherry and a hint of oak.”
Comedian Grant Lyon understands something about wine humor that most don’t — how to make wine humor funny.
We’ve discussed many times on the blog why most wine humor is so sad — that it depends on cliches and stereotypes that weren’t funny then and aren’t funny now. Lyons found a way to twist the cliches with this bit, about getting stopped by a cop while coming home from a wine tasting. Plus, he knows not to belabor the point, moving on to something else after getting his laughs. Would that this video and this video could say the same.
I’m really going to have to practice if I ever hope to write as well as this.
The blog’s sixth annual do-it-yourself wine review — what better way to enjoy the duration than to poke fun at wine?
Technology keeps threatening to make wine reviews obsolete, but that doesn’t mean we can’t still revel in the snobbish gibberish that has made them infamous. Hence, the blog’s sixth annual do-it-yourself wine review.
So write your own wine review, using the drop-down menus in this post. Just click the menu and choose your favorite line. Those of you who get the blog via email may have to go to the website — click here to do so.
As always, thanks to Al Yellon, since I stole the idea from him. This year, the format is a little different — reviews of four wines. A special tip of the WC’s fedora to those who contributed classic lines.
“Let me finish this glass, and I’ll see if I can find that Boston doctor thing. It has to be around here somewhere.”
What better way to idle away the hours than with a do-it-yourself “wine during the duration” post?
The blog’s annual do-it-yourself posts are some of its most popular: the do-it-yourself wine New Year’s resolutions and wine review. They allow us to skewer wine’s pomposity and, if I’ve done a good job, offer a few giggles. So why not a do-it-yourself “wine during the duration” post?
So take a look at these suggestions for spending your time with wine during the duration. Use the drop-down menus, click the answer, and choose your favorite line. And keep in mind that some people think drinking wine during the duration, including a certain Boston doctor, will kill us sooner rather than later.
Those of you who get the blog via email may have to go to the website — click here to do so. As always, thanks to Al Yellon, since I stole the do-it-yourself idea from him.
The first thing I did after I had to stay at home was to:
My duration buying patterns have changed:
My duration drinking patterns have changed:
The biggest wine problem I’ve had during the duration has been:
Baking bread, scheduling virtual tastings, and, of course, drinking wine
1. Log in to Amazon every morning to see if the delivery date for the new coffee maker has changed. The old one broke the second week of March, and I am using an old Melitta to drip coffee until the new one arrives – which it finally did, at the end of last week.
2. Decide what kind of bread to bake this week. So far, I’ve made pitas, an Italian-style bread loaf, hamburger buns, English muffins, James Beard’s microwave English muffin bread (quite intriguing), and biscuits. Yes, you can have the recipes. Also, despite the buzz in the cyber-ether, sourdough is much overrated.
3. Figure what to make for dinner, which is not just about what’s in the refrigerator. Do I have wine to match? What’s the point of making my Mom’s spaghetti and meatballs if the only wine in the house is sauvignon blanc?
6. Try not to annoy my various magazine editors to see if there is any freelance work. So far, it hasn’t been too bad, and they have all been terrific.
7. Do virtual tastings. So far, I’ve done seven, including one with the Big Guy and an epic five-screen tasting with friends in Boulder, Colo., southern Arizona, and Scranton, Pa. Plus, I missed a tasting with those of us who started Drink Local Wine all those years ago. The technology works for small groups, but I’m not sure it would be efficient for a blog virtual tasting. It might be possible, though, to do a live Q & A. We can do that through the website, and don’t need third party software. I’ll post something this week or next.
8. Keep the blog current with what’s going on in the world, while not losing sight of why the blog exists. Because a rant about the three-tier system reminds us that this thing will eventually end, and we’ll have our usual – and much more welcome – aggravations.
“I can’t tell which of these posts are April Fool’s and which are true.”
A hallowed blog tradition: The April Fool’s wine post
The blog’s April Fool’s post, which ran from 2013 to 2018, was always well-read and well-received. I stopped writing it for a couple of reasons: First, too many people thought the posts were true. And what does that say about the wine business?