Drinky gets it now: How could he have missed the red wine’s playful mushu pork elements?
Once more, we take aim at winespeak and pomposity — the blog’s fifth do-it-yourself wine review.
The annual do-it-yourself wine review remains one of the most popular posts on the blog. And why not? You too can sound just as foolish as those of us who get paid to do it. Because doesn’t everyone want to write something as memorable as “My, I find this wine to be complex yet simple in its approach to life. It lifts my spirits and appeals to my inner child while satisfying my need to be an adult.”
So write your own wine review, using the drop-down menus in this post. Just click the menu and choose your favorite line. Those of you who get the blog via email may have to go to the website — click here to do so.
Is the cyber-ether – let alone the wine world – ready for Wine Curmudgeon videos?
Is the Wine Curmudgeon going to be the Internet’s next viral sensation? We’ll know early this summer, when the first of two wine videos I made this week goes live.
I did the videos, featuring helpful, useful information about summer wine and restaurant wine, for the Private Label Manufacturer’s Association. The videos are part of the trade group’s quest to convince U.S. retailers to step up their private label wine effort – because, of course, Winking Owl. I’ll post a link when the summer wine video goes live.
The experience was unique. How else would an ink-stained wretch see a process that involves makeup, story conferences, green screens, and long discussions about what I should wear? I haven’t spent that much time worrying about my clothes since since my mother picked them out. I should also mention that I have spent much of my writing career gently mocking – or worse – those of my friends who did have to worry about that stuff. I suppose I will have to endure their gentle – or worse – mocking now.
The goal with each video was to avoid winespeak as well as the deadly dullness that overwhelms most wine videos (even those with big names and big budgets). We wanted to offer information that wine drinkers could use when they were staring at the supermarket Great Wall of Wine. Which I think we did.
A very large tip o’ the WC’s fedora to Sonia Petrocelli, the videos’ producer, and Richard Dandrea, who wrote them. Both made the process infinitely easier than I thought it would be, and their patience with my ignorance of all things video was much appreciated.
I couldn’t have been happier. For the most part, the wines – and especially those sold in Europe – were cheap and well made. Many would have made the $10 Hall of Fame, including the Italian red. Which, frankly, was spectacular. It was made in Tuscany with a local version of the sangiovese grape called morellino and was bright and fresh and interesting – all for €5. That’s less than the cost of a bottle of Barefoot, and half the price of a bottle of Cupcake.
In this, almost all of the wines we judged were everything I wish cheap wine in the U.S. would be – mostly varietally correct, mostly tasting like the region it came from, and widely available. Or, as the other judges on my panel, all Europeans, said to me at one time or another, tongue firmly in cheek: “Jeff, we didn’t know you had it so bad in the states.”
Little do they know.
That was the good news. The bad is that there are still too many obstacles to getting that quality of wine in your local Kroger, Aldi, Ralph’s, Safeway, and Wegman’s. Not surprisingly, the U.S. liquor laws and the three-tier system are at the forefront.
One judge, who used to be the buyer for one of Europe’s biggest grocers, said the regulations and restrictions governing U.S. wine sales are indecipherable to most Europeans – even those who are paid to figure them out. It has taken years to understand the system, she said, and it has been a long, tedious process.
In addition, the U.S. lacks Europe’s sophisticated private label supply chain. In Italy, for example, the supermarket buyer can make a couple of phone calls to get the morellino. Here, by contrast, retailers usually have to work through bulk wine brokers, a much costlier and more complicated process.
Still, if what I tasted is any indication, there are dozens of reason for optimism.
Who cares if the wine tastes like vanilla cherry cough syrup? We’re being paid to say nice things about it. Stop acting so 20th century.”
Who cares about integrity or honesty or legitimate reviews? I’ll just run paid posts
The following email, asking me to run paid posts for a wine club, shows just how little the wine business cares about the people who buy its products. I’ve changed the name of the wine club (which is reasonably well known) so I don’t get sued; otherwise, it’s verbatim:
Hey Wine Curmudgeon Team,
Big Time Wine Club wants to create some new partnerships with influencers. Our wine club works with acclaimed wineries and vineyards to curate a portfolio of highly rated wines from all over the globe, and then bring those wines to lovers of great wine across the US. You have great blog posts, and I want to find out if we can work with you to create new content around a few of our featured wines. We have some ideas on potential Spring themes, but we are more than happy to talk with you on your ideas for incorporating wine!
We have wine available to send, some paid placement budget, and an affiliate program. I’d love to get your thoughts on the best way for us to work together. Are you available to talk wine this week or next?
The jargon is annoying enough, but what’s worse is asking me to pimp for their products — “create new content around a few of our featured wines.” The only thing in the email that’s fair to consumers is the affiliate program, in which I’d get a tiny, tiny commission if anyone bought one of the wines I pimped for. The rest is an insult to me and to everything the blog stands for. As well as to you.
Win a copy of the seventh edition of the classic, “Wine for Dummies”
The winner is Marty, who picked 469. The winning number was 410 (screen shot to the left).
Today, to mark the 12th annual $10 Wine Hall of Fame, we’re giving away a copy of the new and updated “Wine for Dummies,” written by Mary Ewing Mulligan and Ed McCarthy. This has been one of the best wine books since its first publication in 2009. I’m happy to say I know the authors, both top quality wine people.
Complete contest rules are here. Pick a number between 1 and 1,000 and leave it in the comment section of this post. You can’t pick a number someone else has picked, and you need to leave your guess in the comments section of this post — no email entries or entries on other posts. Unless the number is in the comments section of this post, the entry won’t count.
These five posts weren’t necessarily the best read, but they were among my favorite posts of 2018
Welcome to the Wine Curmudgeon’s fourth annual year-end top 10 list — not the most-read posts on the blog, which anyone can do. These are among the best posts I wrote in 2018 and that didn’t get enough attention the first time around.
Again, these aren’t the best-read posts; Google takes care of that, still sending visitors to the epic, more than eight-year-old, “Barefoot wines (again): Value or just cheap? essay. These are the posts that I enjoyed writing, thought were important to write, or both.
Here, in no particular order, are my favorite posts of 2018:
• Premiumization out of control: We’re told that spending $40 for a bottle of wine is more than reasonable. I didn’t understand why more people didn’t read this — it was one of my best rants in 2018 and it was about one of my favorite subjects.
• Finally, a post that wasn’t especially well received, but should have been: Cheap wine isn’t worth drinking just because it’s cheap. I’ve been arguing this throughout the blog’s 11-year history, but I’m finding increased resistance to something that seems obvious. I know why: Wine prices have gone up and wine quality has gone down over the past couple of years, so people are making do with crappy cheap wine. But that doesn’t mean I have to be happy abut it, and I certainly wasn’t in this post.
Buy one cheap wine book or 10 – you’ll get free shipping. What better way to shop for your favorite wine drinker?
Click on the link and buy a cheap wine book and get free shipping in time for Christmas. What better way to celebrate the holiday season than to buy three or four books? Demand has been so great that this is the last weekend I’m running the special, so order by midnight on Sunday.
Check out normally, and I’ll credit the free shipping when your order is processed. Also note that we’ve streamlined the WC web shop, making it easier to use. And, as always, I sign every book bought from the WC web shop. Just leave a note when you order the books.