Three things to keep in mind when your’re deciding if expensive wine is worth the extra money
But it did get me thinking: How do we know when it spending extra money for wine is worth it?
The Lifehacker post poses an intriguing question in our “lots of crap available to buy all the time” age, where any kind of junk is just a click away on the Internet. It’s also relevant given that the holidays will soon be here, and that usually sets off all kinds of wine buying foolishness, where money takes a back seat to common sense.
In this, the post included some obvious choices – paying for movers and buying better quality sheets among them. But the wine question does not have an obvious answer, given how confusing wine is and how wine prices today reflect quality much less than they used to. Plus, there’s no need to spend more than $10 or $12 most of the time; what’s the point of paying $40 for a bottle for Tuesday night Chinese takeout or $50 for a Saturday afternoon barbecue with the neighbors?
So consider the Wine Curmudgeon’s three pointers for knowing when it’s worth buying more expensive wine:
• Is it a memorable occasion? The late Darryl Beeson always insisted the occasion made the wine memorable, and not vice versa. But I’d argue that if you’re celebrating a milestone, it makes sense to spend the extra money. Yes, my definition of milestone might differ from yours, but I don’t regret for a minute paying $150 for a bottle of red Burgundy to celebrate the Cubs’ 2016 World Series victory.
• Did someone you trust recommend the wine? I can’t emphasize this enough. How many of us, including people who drink wine for a living, have paid a premium for a bottle only to experience buyer’s remorse after the first sip? Most of the time that’s because we took the advice of someone who didn’t know what they were doing, had an ulterior motive, or just assumed we would like what they like. And that’s when the $60 of wine ends up being used for cooking.
• Are you in a position to appreciate the wine? That is, will it be a long leisurely event with lots of time to sip and assess, and to enjoy a couple of glasses or more? Or will it be a cocktail or holiday party, where you’ll get barely more than one taste of the wine and never remember anything about it? Or will the goal of the function be to get drunk, in which case Winking Owl will do?