Category:Videos

TV wine ads: Mateus rose — “it’s like a trip to Portugal”

This 1971 Mateus rose ad may explain why it took so long for rose to become popular in the U.S.

Mateus was what passed for rose in those long ago days before the U.S. wine boom — a sweetish, fizzy pink wine from Portugal made with grapes that were obscure even then.

It was huge in the late 1960s and early 1970s, selling some 10 million cases a year. Those are Barefoot numbers, but in a much smaller U.S. wine market. What sold Mateus rose was the bottle — more youth oriented than the traditional 750 ml effort, and perfect for using as a candlestick while drinking the wine and listening to Carole King’s “Tapestry.” In fact, you can buy Mateus bottles on eBay, and the wine itself is still around, too — $5 a bottle, and tasting pretty much like it always has.

The ad misses the point of Mateus’ popularity. Why would Portugal be a selling point for the wine (and the less said about the jingle, the better)? But that it misses the point is not surprising. It is a wine ad, after all.

Video courtesy of robatsea2009 via YouTube

More about TV wine ads:
TV wine ads: San Giuseppe Wines, because you can never have too much bare skin in a wine ad
TV wine ads: King Solomon wine, because “Tonight … the king is in town”
TV wine ads: Almost 40 years of awful

Wine judge showdown: Bruce Lee scores one for Drink Local

Don’t tell Bruce Lee that Drink Local doesn’t deserve a gold medal

Judge enough wine competitions, and you eventually run into the judge whose idea of being open minded is to give a sauvignon blanc a gold medal. Many don’t even bother to taste regional wine — they just mark it off because it’s Drink Local. Or, as a judge at a major U.S. competition once told me: “Only chardonnay, cabernet, and pinot noir get gold medals — just so you’ll know not to waste your time.”

Enter Bruce Lee, who has no time for this kind of foolishness. This blog post is dedicated to every judge I sat with during my career who would benefit from this kind of discussion.

The scene is from one of the first — and still one of the greatest — martial arts movies, 1973’s “Enter the Dragon.” Almost everything that has followed, whether Jackie Chan, the Hong Kong style, or even Disney, starts with “Enter the Dragon.” My apologies to Lee, as well as to everyone else associated with this incredible effort. Who knew John Saxon was a kung fu expert?

A tip o’ the WC’s fedora to KAABA on YouTube, where I found the original scene. And all silliness like this owes a debt to WineParody, whose Robert Parker epic is the standard by which these efforts are judged.

Make sure you turn captions on when you watch the video; you can make the captions bigger or change their color by clicking on the settings gear on the lower right.

More wine and film parodies:
Robin Hood
Casablanca
Shaft

Welcome to Sherwood: Robin Hood takes on the wine tariffs

“I’ll organize revolt. I’ll protest your tariffs everywhere I can. I’ll do everything in my power. … “

When wine drinkers are in crisis, it’s time to buckle some swash. Hence, Errol Flynn in the classic 1938 version of The Adventures of Robin Hood (and eat your heart our, Kevin Costner). Robin will lead our revolt against the wine tariffs (helped with a little editing magic).

My apologies to Flynn, Claude Rains as Prince John, and to director Michael Curtiz. Desperate times call for desperate measures. Would that my editing skills were better and more sophisticated; then we would be watching one of film’s classic sword fights, featuring Flynn and Basil Rathbone. In fact, if anyone watching this can dub voices, send me an email and we’ll figure out the next great Wine Curmudgeon video extravaganza.

A tip o’ the WC’s fedora to Jotun Obsidianeyes on YouTube, where I found the original scene. And all foolishness like this owes a debt to WineParody, whose Robert Parker epic is the standard by which these efforts are judged.

Make sure you turn captions on when you watch the video; you can make the captions bigger or change their color by clicking on the settings gear on the lower right.

More wine and film parodies:
Casablanca
Shaft
Treasure of the Sierra Madre

TV wine ads: San Giuseppe Wines, because you can never have too much bare skin in a wine ad

This 2016 ad for San Giuseppe Wines reminds us that when in doubt, flash some skin

One constant throughout the Wine Curmudgeon’s TV wine ad survey has been model-quality men and women baring their skin. Which is exactly the case with this ad for San Giuseppe Wines, an Italian label that sells for about $12. How much longer could the shot last when the guy pulls himself out of the water?

My guess, since the ad is for pinot grigio, is that the swimmer is supposed to appeal to the pinot grigio demographic — the infamous women of a certain age who buy almost all the pinot grigio in the U.S.  The ad’s goal? Get them all hot and bothered so they will race to the store to buy San Giuseppe.

In this, it’s not necessarily any worse than any of the others in our TV wine ad survey. It’s just more of the same. Is it any wonder I worry about the future of the wine business?

Video courtesy of QUE Productions via YouTube

More about TV wine ads:
TV wine ad survey: Hochtaler box wine – even Canadians miss the point?
TV wine ad survey: 1980s Richards Wild Irish Rose
One more example why TV wine ads are so awful

Holiday wine tips: The WC makes his Internet video debut

Just in time for Thanksgiving, Christmas, and New Year’s — the Wine Curmudgeon talks holiday wine tips

Which deserves a special Sunday post.

My effort is part of the Private Label Manufacturer’s Association Store Brands USA series. Full disclosure: I’m consulting for the private label group in its quest to convince U.S. retailers to step up their store brand wine effort. Because, of course, Winking Owl.

The host is the eminently talented Michael Sansolo; his show is “Shopping with Michael.” And how is that for opening a bottle of sparkling wine with nary a miscue — and in just one take.

This looks like the format we’ll use for future wine efforts — the give and take with Michael works much better than the usual, sleep-inducing wine lecture video.

TV wine ads: King Solomon wine, because “Tonight … the king is in town”

This 1984 King Solomon wine commercial knows what it’s about: “33 percent more wine than the regular size”

The Wine Curmudgeon’s TV wine ad survey has found the good (very little), the bad (almost all) and now this — a 1984 spot on a local Philadelphia station for something called King Solomon wine.

This ad is odd, and not just because of its content. For one thing, Pennsylvania was a control state (and still mostly is), so the only place to buy King Solomon wine would have been a state store. And, given this is a concord wine sold because it’s cheap, it’s difficult to believe a state store would have carried it. Apparently, the company that marketed it was well known in Philadelphia, producing a variety of off-brand spirits and wines. so maybe it had some clout with the state.

The other thing I can’t figure out: What does a genie have to do with the Biblical King Solomon?

Still, the ad is on message: The wine is cheap, there’s a lot of it, and it will get you drunk — “a big, bold, two-fisted wine.” How many other TV wine ads actually say what they mean?

Video courtesy of Hugo Faces via YouTube

More about TV wine ads:
Is this the greatest TV wine commercial ever??
Hendrick’s gin: How to do a TV booze commercial
TV wine ads: John Gielgud makes a quick buck plugging Paul Masson

Four observations after shooting the Wine Curmudgeon holiday wine video

holiday wine videoGet ready for the WC’s holiday wine video later this month

We tried another tack on wine videos this week in New York, and everyone seems hopeful that it will do what our first attempt in the spring didn’t do. That is, find a way to make a wine video that people will enjoy watching.

I recorded the video with Michael Sansolo as part of the Private Label Manufacturer’s Association Store Brands USA series; his show is “Shopping with Michael.” Michael asked questions, I answered, and all seemed to go well. I even opened a bottle of sparkling wine on camera with nary a misstep.

The video should go up later this month, and I’ll update this post with the link. And it’s live — Holiday wine tips.

Full disclosure: I’m doing some consulting for the private label trade group in its quest to convince U.S. retailers to step up their store brand wine effort. Because, of course, Winking Owl.

As such, I spent a couple of days on the wine beat in New York City:

• Hotel wine prices continue to astound me. How about $56 for a bottle of $8 Chateau Ste. Michelle riesling? That seems a bit much, even for mid-town Manhattan.

• It’s always weird to walk through a New York City supermarket, and especially a well respected one in an upscale area near the UN, and not see wine for sale. But that’s our old pal the three-tier system at work. Wine shops can’t sell potato chips in New York state, and supermarkets can’t sell wine.

• We spent a lot of time talking about wine on the set, even when we weren’t shooting the video (and not to worry – “on the set” is about the only video/film jargon that I know). That’s because, as someone said, “Wine is so confusing.” It was a great joy to open a bottle of $2.99 wine for several people and explain why it cost $2.99 and why it tasted that way. In fact, one reason the PLMA wants to do the wine videos is to help supermarket shoppers who are baffled by the Great Wall of Wine.

• Welcome to the 21st century: A bomb-sniffing dog checks out your luggage when you check into the Hilton near the UN.