$112.21 to be exact (including tax) for quality wine, as the Wine Curmudgeon gives premiumization a kick in the price tag
Yes, there’s more crappy, overpriced wine for sale these days. Yes, we’re paying $15 for wine with about $8 worth of quality. But do we have to put up with any of that?
Of course not, as my recent shopping trip demonstrated – $112.67 for 12 bottles of quality wine (including tax). How did I do it? Some of it is the price war in Dallas, as Spec’s and Total Wine remained locked in their cage match of death. But price matching goes on all over the country. The biggest reason? Because I look for value and ignore cute labels, scores, and marketing gimmicks. In other words, the cheap wine checklist.
This trip included:
• Two Texas wines, the McPherson Tre Colore and albarino. The former, about $12, is a red blend that puts cheap California wine to shame. The latter, about $11, is a Texas version, very terroir-driven, of the Spanish varietal.
• The Chateau Bonnet rose, about $12, which is just as well made as the label’s white and red. It’s a little fruitier than I expected, but still Hall of Fame rose.
• A Gascon rose from Alain Brumont, about $10, a surprisingly delicious blend of tannat, merlot, and syrah.
• My splurge – a white Burgundy. The 2015 Louis Latour Macon-Villages Chameroy, about $13, is much simpler than the more famous and much more expensive wines from my favorite region of France, but it had what was necessary – floral aromas, pear and white pepper, and minerality. And it could age a bit, too.