How is Barefoot the best-selling wine brand in the country, and perhaps the only wine costing less than $10 to thrive during premiumization? Because Barefoot is wine for people who don’t drink wine, and this year’s labels are excellent examples of that approach. And if the chardonnay was a touch sweet, the cabernet sauvignon was pleasant enough to drink again.
In this, it’s not so much that the cabernet ($6, purchased, 13.5%) and the chardonnay ($6, purchased, 13%) are simple, but that there is a method to their simplicity — sophisticated winemaking is used to get them to taste the way they do. Each wine emphasizes its fruit while pushing the stuff casual wine drinkers don’t like, the tannins and acid, to the background. The result? A soft, fruit-forward wine made for someone who buys Barefoot to have a glass or two in the evening, re-cork what’s left, and then drink again the next night. Frankly, that’s an impressive achievement for a $6 wine.
The cabernet, with an Argentine appellation but no vintage, was more enjoyable than the chardonnay, with a surprising amount of cabernet character, juicy dark berry fruit, almost no acidity, and enough tannins so that I noticed them but not so noticeable as to bother the brand’s target demographic. This is a red wine that is smooth and easy drinking, two terms that make wine geeks cringe but that are perfectly understandable to the people who buy Barefoot, and are the reasons they buy it.
The chardonnay tasted much like Cupcake’s chardonnay — not quite sugary, but sweet enough to linger on the tongue, plus caramel fake oak and lots and lots of green apple fruit. There was almost no acidity, and the sweetness helped mask a bitterness on the finish (probably from tannins from grape seeds and stems). That Barefoot delivers the same wine as Cupcake for half the price speaks volumes about how smart Barefoot parent E&J Gallo is. This wine is also non-vintage, and the grapes are from California.