Ask the WC 26: Wine gifts, supermarket wine, blog ads

Wine giftsThis edition of Ask the WC: How do I buy a wine gift when I know nothing about wine? Plus, what exactly is supermarket wine and why do the blog ads look so bad?

Because the customers always have questions, and the Wine Curmudgeon has answers in this irregular feature. You can Ask the Wine Curmudgeon a wine-related question by clicking here.

Dear Wine Curmudgeon:
I know nothing about wine, but I need to buy a colleague some wine for his retirement party. A friend who reads you said you could help. All I know is that he likes red wine — and we can spend between $50 and $70 a bottle.
Don’t know much about wine

Dear Don’t:
Thank your friend for sending you to the blog. I’d find a good local shop and asking them to recommend one of two wines: Either a Kermit Lynch-imported French red, if he likes French wine, or a Montelena or Stag’s Leap cabernet sauvignon if he prefers California. Kermit Lynch is not only one of the  world’s great importers, but their wines are as much about value as quality. And the two California producers combine New World style with Old World sensibility.

Hey, WC:
You’re always writing about “supermarket wine,” but you never really say what it is. So what is it?
Supermarket shopper

Dear Supermarket:
Supermarket wines are usually made by the biggest producers and are mostly sold in supermarkets and large retailers. You probably won’t seem them in neighborhood and independent shops. So labels like Barefoot, Josh Cellars, and Woodbridge are supermarket wines.

Hi, Wine Curmudgeon:
Why do the ads on your site and the email look so big? Can’t you make it look less tacky?
Good taste

Dear Good:
I’m limited in what I can do, since it’s just me and I’m at the mercy of the services I use for the ads and the email. But not to worry — big changes are coming soon to the blog, and the ads are going away.

Photo: “Liberty Wine Shop” by Ruth and Dave is licensed under CC BY 2.0

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