Ask the WC 17: Restaurant-only wines, local wine, rose prices

restaurant-only winesThis edition of Ask the WC: Are there wines sold only in restaurants, plus local wine’s success and the cost of rose

Because the customers always have questions, and the Wine Curmudgeon has answers in this irregular feature. You can Ask the Wine Curmudgeon a wine-related question .

Hey Wine Curmudgeon:
What can you tell me about wines sold only in restaurants? I’ve seen restaurant-only wines that I don’t see in any retailers. Why is that?
Dining out

Dear Dining out:
Yes, there are wines sold only in restaurants. No, there isn’t a simple explanation about how this is possible, given the requirements of the three-tier system. There are two kinds of restaurant-only wines — those made exclusively for specific chains (our old pal private label), and those the producer decides to sell just to restaurants. The latter are often more expensive and are usually sold by the glass. The theory is that there will be more demand in restaurants for those kinds of wines than there would be in stores. None of this, of course, explains why restaurant wine prices and markups remain ridiculously high.

WC:
You keep writing that local wine has been a huge success. I don’t see it — I know I can’t buy wine from other states besides California in my local store. What am I missing?
Drink Local

Dear Drink Local:
The very fact that you’re asking this question speaks to local wine’s success. How many people would have know quality wine was made in the other 47 states 10 years ago? That you can’t get anything else speaks to the distribution problems plaguing wine more than the popularity of local wine.

Hey WC:
Someone left a comment the other day about the price of rose, that it was more expensive than $10. I’m seeing the same thing. Where are you finding $10 rose?
Drinking pink

Dear Pink:
The majority of $10 roses I buy are from quality specialty stores and independent retailers. I agree — it’s not easy finding $10 rose in grocery stores, given the phony pricing model that supermarkets use. So, if you can buy from other retailers, do so. Otherwise, you’re buying $1) wine marked up to $18 and then put on sale for $12.

More Ask the Wine Curmudgeon:
Ask the WC 16: Grocery store wine, Millennials, canned wine
Ask the WC 15: Wine consumption, wine refrigerators, wine tastings
Ask the WC 14: The wine availability edition

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One thought on “Ask the WC 17: Restaurant-only wines, local wine, rose prices

  • By Paul Vandenberg - Reply

    The real deal on restaurant only wines?
    I learned this working in Spokane’s number one wine store. A customer would come in and ask for Copper Ridge White Zinfandel. Not in my catalogues. Quiz my vendors, find out I should ” talk to the Gallo guy”, at first claims there is no such thing. At reminder of importance of account, tells me it is “restaurant only”. So the restaraunt can sell the same wine as at the supermarket for $3.99 for $18.00 and the customer doesn’t feel screwed. Without UPC code it won’t show up in most stores, so often obscure Italian wines are used.
    Basically a conspiracy between restaraunt chains and distributors to keep a label exclusive. Since that wasn’t legal in Washington, I would procure those wines if requested by my customers.

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