Just six wines entered the 2020 $10 Hall of Fame, and it’s probably going to get worse
Remember how distraught I was about last year’s $10 Hall of Fame? I’m even more distraught this year; compiling the 2020 $10 Hall of Fame was an exercise in misery — and that’s even before I started worrying about tariff-induced price increases.
Just six wines entered the Hall, five dropped out, and none of the new wines were roses or from California. My notes contained so few “HoF 2020” notations that I went through almost all the wines I drank last year, just to make sure I didn’t miss anything.
How did we get to this point? Premiumization, of course, as well as the dumbing down of what’s left of wine costing less than $15. Big Wine, Big Retail, and all the rest are convinced that if they make wine taste less wine-like by adding sweetness, fake oak flavors, and purple grape juice concentrate, they’ll convince people who don’t drink wine to drink it. Which, as White Claw demonstrated, doesn’t really work.
Availability, always a problem, got worse last year thanks to wholesaler consolidation. There are too many wines and not enough distributors, and the distributors that remain are so big that they prefer Big Wine products. Since most of the most interesting cheap wines are from smaller, niche producers, they can’t find a distributor (or suffer a small one with little clout) and disappear from shelves.
Meanwhile, the Trump Administration’s proposed 100 percent tariff would double the price of European wine, which means there would be almost no $10 wine worth drinking or writing about. If that happens, the 2020 $10 Hall of Fame might well be the last one.
Some good news
The six wines that entered the Hall are top-notch, as good as anything I’ve tasted in 20-some years of wine drinking. That includes the 2020 Cheap Wine of the Year, Le Coeur de la Reine Gamay; the return of the Gascon classic, Domaine Tariquet; the stunning Portuguese red and white Herdade do Esporão Alandra; the 1-liter Azul y Garanza tempranillo; and the French white blend, Little James Basket Press.
The complete 2020 $10 Wine Hall of Fame is here. You can also find it at the Hall of Fame link at the top of the page. The Hall’s selection process and eligibility rules are here. I considered wines that cost as much as $13 or $14 to take into account price creep and regional pricing differences.
You’ll be able to print the Hall as either a text file or a PDF. Look for the printer icon on the upper right hand corner of the post.