$10 Hall of Fame wine Falesco Vitiano cuts distribution in the U.S.

falesco vitiano

No, no, no… . not the Falesco Vitiano.

More bad news for cheap wine: Only the Falesco Vitiano red will be generally available

Italy’s Falesco Vitiano, one of the great cheap wines in the world, has cut its U.S. distribution. Only the red will be generally available; the white is being sold ”by special order” and the rose will no longer be sold in the U.S., according to a spokesman for the importer.

This is a shocking blow to those of us who care about cheap wine. The Vitiano has been in the $10 Hall of Fame since its inception, and the brand won the best cheap wine poll in 2013. Each wine is everything great cheap wine should be – in fact, what great wine at any price should be. That means varietally correct, terroir-driven, and interesting.

The winery didn’t respond to an email asking about the cuts. Reportedly, the brand was still selling some 200,000 cases a year, although not all of that was in the U.S. The spokesman for the importer, Winebow, e-mailed me that “the rosso (red) has been the driver of the Vitiano line.” Which, to the rest of us, seems to mean that the importer and producer didn’t think the white and rose sold enough to make it worth their trouble.

This is yet another blow to anyone who loves wine, but doesn’t want to pay $15 or $20 for focus group plonk aimed at aging baby boomers. The Cotarella brothers, whose family-owned company makes Vitiano, are winemaking legends. One of the great moments in my wine writing career came in 2008, when I interviewed Riccardo Cotarella and we talked about the need for great cheap wine.

One other thing to know: The current vintages are older than usual – the red is 2016 (and there seems to be a lot of 2015 available, too), and the white is 2018. I drank the 2016 red the other night, and it was still enjoyable, though starting to fray around the edges. I haven’t tasted the white since the 2015 vintage, which I had in 2016. I haven’t seen the white or rose in stores since, and now I know why.

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