What happens when you spend a Saturday night with a couple of dozen people who drink wine ? some of whom know a little about wine, some of whom know more than that, and some of whom don’t know much at all? You learn something about consumers and what they think of wine and the wine business, and it’s something that all of us who care about wine should pay attention to.
My Saturday night adventure and those lessons are after the jump: Continue reading
The Wine Curmudgeon has seen the future of the wine business, and it is not like anything that we have imagined. It is not about scores or cult wines or big name critics or even the Winestream Media. Rather, it is about consumers drinking wine because they like it or their friends like it or someone they know through social media likes it — and, most importantly, they really don’t care what anyone else thinks about what they like.
And, with apologies to Jon Landau, at a time when I needed to feel young and positive about wine, and not middle-aged and cranky and full of despair about cute labels and the flavor of the month and wine spelled with dollar signs, developments over the past month or so have reminded me of what wine is and why I love it and why I do this.
The starting point was Allison Davis’ brilliant rant and primer and manifesto on the Hairpin blog, addressed to those 25- to 35-year-old women who like wine but don’t understand why they’re not allowed to like it the way they want. Why, as Davis wrote, they end up “smiling through a glass of something at a dinner party that [they] can’t pronounce and aren’t sure if [they’re] supposed to enjoy, instead of actually enjoying the wine.” More, after the jump: