The wine PR business has come in for some unkind words on the blog – Calling all wine coinsures! – but the point has always been to improve the quality of the business’ marketing and public relations efforts.
With that in mind, it makes sense to note that I received a quality release last week from Elizabeth Kane Tate at EKT Communications, touting several Italian wines for the holidays. The release was in English and not PR speak, the words were spelled correctly, and the suggestions were relevant.
My pal Tim McNally, who helps me keep an eye on these things, noted that the release was “very well laid out. Each item description to the point. Lots of white space. And no really cute sayings about ‘everyone on Santa’s list really wants one of these.’ ”
The point being, of course, that that sort of thing doesn’t happen often enough.