How much so? The night after I drank this, I drank a similar sort of red blend made by a popular Napa producer that cost a couple of bucks more. There was no comparison, and I was quite shocked that the Rhone du Robles ($15, sample) came off of so much better. But why not? It isn’t too fruity, too oaky, or too alcoholic.
Look for some red fruit, which Brady makes a special effort to keep to sensible levels, as well as a structure that shows something besides fruit, including some very pleasant tannins. This is a terrific food wine; think Thanksgiving, modern French bistro or even something as old-fashioned as steak frites. Highly recommended, though not, unfortunately, always easy to find.